Brandwave

Dishwasher powder brands:Which are searched most?

In September 2026, Ecover was the most searched among dishwasher powder brands worldwide, with an estimated 27.1K branded searches and 38.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ecover38.8%
  2. Finish31.8%
  3. ecostore25.9%
  4. Earth Choice3.4%
  5. Cascade—

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Share of SearchLeaderboard

Compare the dishwasher powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dishwasher powder brands worldwide, by month

Share of Search by month for Ecover, Finish, ecostore, Earth Choice. The figures are in the table below the chart.

View monthly share of search table
MonthEcoverFinishecostoreEarth ChoiceCascade
Oct 202541%33.6%22.4%3%—
Nov 202538.8%31.8%26%3.4%—
Dec 202536.3%36.3%24.2%3.2%—
Jan 202645.7%30.6%20.4%3.3%—
Feb 202641%33.6%22.4%3%—
Mar 202638.8%31.8%26%3.4%—
Apr 202643.4%29.1%23.7%3.8%—
May 202643.4%29.1%23.7%3.8%—
Jun 202638.5%31.6%25.7%4.1%—
Jul 202638.5%31.6%25.7%4.1%—
Aug 202638.5%31.6%25.7%4.1%—
Sep 202638.8%31.8%25.9%3.4%—

This month’s ranking, September 2026

  1. 1.Ecover

    38.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Finish

    31.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.ecostore

    25.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.7 points.

  5. —.Cascade

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among dishwasher powder brands worldwide?

In September 2026, Ecover was the most searched among dishwasher powder brands worldwide, with an estimated 27.1K branded searches and 38.8% estimated Share of Search within this set. Finish is in 2nd place, 7 percentage points behind at 31.8% Share of Search.

Global dishwasher powder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ecover41% → 38.8%45.7%Jan 202636.3%Dec 20251st
Finish33.6% → 31.8%36.3%Dec 202529.1%Apr 20262nd
ecostore22.4% → 25.9%26%Nov 202520.4%Jan 20263rd
Earth Choice3% → 3.4%4.1%Jun 20263%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ecover’s estimated Share of Search among dishwasher powder brands worldwide decreased from 41% to 38.8%.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide decreased from 33.6% to 31.8%.
  • Across the 12 months ending September 2026, ecostore’s estimated Share of Search among dishwasher powder brands worldwide increased from 22.4% to 25.9%.
  • Across the 12 months ending September 2026, Ecover’s estimated Share of Search among dishwasher powder brands worldwide peaked at 45.7% in January 2026 and was lowest at 36.3% in December 2025.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide peaked at 36.3% in December 2025 and was lowest at 29.1% in April 2026.
  • Across the 12 months ending September 2026, ecostore’s estimated Share of Search among dishwasher powder brands worldwide peaked at 26% in November 2025 and was lowest at 20.4% in January 2026.
  • Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide peaked at 4.1% in June 2026 and was lowest at 3% in October 2025.
  • Across the 12 months ending September 2026, Earth Choice and Cascade held steady: their estimated Share of Search among dishwasher powder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dishwasher powder brands worldwide in September 2026?

  1. In September 2026, Earth Choice lost estimated Share of Search among dishwasher powder brands worldwide, from 4.1% to 3.4%.

  2. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How the Brand Demand Index is measured

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