Dish powder brands:Which are searched most?
In September 2026, Blueland was the most searched among dish powder brands worldwide, with an estimated 49.5K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Blueland48.2%
Finish21.6%
Seventh Generation17.6%
Cascade12.5%
Ajax<0.01%
Follow dish powder brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the dish powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blueland, Finish, Seventh Generation, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Finish | Seventh Generation | Cascade | Ajax |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 20.4% | 16.7% | 17.3% | <0.01% |
| Nov 2025 | 50.6% | 18.5% | 15.2% | 15.7% | <0.01% |
| Dec 2025 | 47.9% | 21.5% | 14.3% | 16.2% | <0.01% |
| Jan 2026 | 46.7% | 17.1% | 17.1% | 19% | <0.01% |
| Feb 2026 | 48.9% | 21.9% | 14.6% | 14.5% | <0.01% |
| Mar 2026 | 53.1% | 19.5% | 15.9% | 11.5% | 0.01% |
| Apr 2026 | 56.1% | 16.8% | 16.8% | 10.2% | <0.01% |
| May 2026 | 51.8% | 19% | 19% | 10.1% | <0.01% |
| Jun 2026 | 53.7% | 19.7% | 16.1% | 10.5% | 0.02% |
| Jul 2026 | 52.6% | 19.3% | 15.7% | 12.4% | 0.02% |
| Aug 2026 | 51.7% | 19% | 15.5% | 13.9% | <0.01% |
| Sep 2026 | 48.2% | 21.6% | 17.6% | 12.5% | <0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 49.5K | -18.2% | -3.4 points | |
| 2, held 2nd | 21.6% | 22.2K | 0% | +2.7 points | |
| 3, held 3rd | 17.6% | 18.1K | 0% | +2.2 points | |
| 4, held 4th | 12.5% | 12.8K | -21.3% | -1.4 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
1.
Blueland48.2%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
2.
Finish21.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.
17.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
4.
Cascade12.5%
Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -1.4 points.
5.
Ajax<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands

Blueland vs Finish: compare search popularity
Blueland vs Seventh Generation: compare search popularity
Blueland vs Cascade: compare search popularity
Finish vs Seventh Generation: compare search popularity
Finish vs Cascade: compare search popularity
Seventh Generation vs Cascade: compare search popularity- Compare any of these brands
Which brand is most popular in search among dish powder brands worldwide?
5 brands
In September 2026, Blueland was the most searched among dish powder brands worldwide, with an estimated 49.5K branded searches and 48.2% estimated Share of Search within this set. Finish is in 2nd place, 26.6 percentage points behind at 21.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 45.6% → 48.2% | 56.1%Apr 2026 | 45.6%Oct 2025 | 1st | |
| 20.4% → 21.6% | 21.9%Feb 2026 | 16.8%Apr 2026 | 2nd | |
| 16.7% → 17.6% | 19%May 2026 | 14.3%Dec 2025 | 4th → 3rd | |
| 17.3% → 12.5% | 19%Jan 2026 | 10.1%May 2026 | 3rd → 4th | |
| <0.01% | 0.02%Jun 2026 | <0.01%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide increased from 45.6% to 48.2%.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide increased from 20.4% to 21.6%.
- Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide increased from 16.7% to 17.6%.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dish powder brands worldwide decreased from 17.3% to 12.5%.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide peaked at 56.1% in April 2026 and was lowest at 45.6% in October 2025.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide peaked at 21.9% in February 2026 and was lowest at 16.8% in April 2026.
- Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide peaked at 19% in May 2026 and was lowest at 14.3% in December 2025.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dish powder brands worldwide peaked at 19% in January 2026 and was lowest at 10.1% in May 2026.
- Across the 12 months ending September 2026, Seventh Generation rose from 4th to 3rd among dish powder brands worldwide.
- Across the 12 months ending September 2026, Cascade fell from 3rd to 4th among dish powder brands worldwide.
- Across the 12 months ending September 2026, Ajax held steady: its estimated Share of Search among dish powder brands worldwide moved less than 0.5 percentage points.
How did search popularity change for dish powder brands worldwide in September 2026?
4 changes

In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.

In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.

In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.

In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.