Brandwave

How popular isBlueland in search?

In September 2026, there were an estimated 51.1K branded searches for Blueland worldwide which is down 19.1% over the last 12 months. Blueland holds 48.2% estimated Share of Search among dish powder brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blueland48.2%
  2. Finish21.6%
  3. Seventh Generation17.6%
  4. Cascade12.5%
  5. Ajax<0.01%
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Which dish powder brands compete with Blueland?

Blueland against dish powder brands worldwide, by month

Share of Search by month for Blueland, Finish, Seventh Generation, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandFinishSeventh GenerationCascadeAjax
Oct 202545.6%20.4%16.7%17.3%<0.01%
Nov 202550.6%18.5%15.2%15.7%<0.01%
Dec 202547.9%21.5%14.3%16.2%<0.01%
Jan 202646.7%17.1%17.1%19%<0.01%
Feb 202648.9%21.9%14.6%14.5%<0.01%
Mar 202653.1%19.5%15.9%11.5%0.01%
Apr 202656.1%16.8%16.8%10.2%<0.01%
May 202651.8%19%19%10.1%<0.01%
Jun 202653.7%19.7%16.1%10.5%0.02%
Jul 202652.6%19.3%15.7%12.4%0.02%
Aug 202651.7%19%15.5%13.9%<0.01%
Sep 202648.2%21.6%17.6%12.5%<0.01%

  1. 1.Blueland

    48.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.Finish

    21.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Seventh Generation

    17.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Cascade

    12.5%

    Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -1.4 points.

  5. 5.Ajax

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Blueland and its closest rivals

Every comparison with Blueland

How has branded search demand for Blueland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blueland worldwide fell from 63.1K to 51.1K.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide increased from 45.6% to 48.2%.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide peaked at 56.1% in April 2026 and was lowest at 45.6% in October 2025.

How did search popularity change for dish powder brands worldwide in September 2026?

  1. In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.

  2. In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.

  3. In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.

  4. In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.

Where does Blueland compete?

Blueland is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand soap brands7th of 70.91%Show ranking
Dish soap brands2nd of 524.7%Show ranking
Refillable home cleaning brands1st of 547.2%Show ranking
Dishwasher tablet brands1st of 446.2%Show ranking
Dish powder brands1st of 548.2%Shown above

How is Blueland measured?

Brandwave collects information about searches that people make online using Blueland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • blueland
  • blueland cleaners
  • blueland cleaning
  • blueland cleaning products
  • cleaner blueland
  • cleaning products blueland

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How the Brand Demand Index is measured

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