How popular isAjax in search?
In September 2026, there were an estimated 27.9K branded searches for Ajax worldwide which is up 24.4% over the last 12 months. Ajax holds <0.01% estimated Share of Search among dish powder brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blueland48.2%
Finish21.6%
Seventh Generation17.6%
Cascade12.5%
Ajax<0.01%
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Which dish powder brands compete with Ajax?
Share of Search by month for Blueland, Finish, Seventh Generation, Cascade, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Finish | Seventh Generation | Cascade | Ajax |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 20.4% | 16.7% | 17.3% | <0.01% |
| Nov 2025 | 50.6% | 18.5% | 15.2% | 15.7% | <0.01% |
| Dec 2025 | 47.9% | 21.5% | 14.3% | 16.2% | <0.01% |
| Jan 2026 | 46.7% | 17.1% | 17.1% | 19% | <0.01% |
| Feb 2026 | 48.9% | 21.9% | 14.6% | 14.5% | <0.01% |
| Mar 2026 | 53.1% | 19.5% | 15.9% | 11.5% | 0.01% |
| Apr 2026 | 56.1% | 16.8% | 16.8% | 10.2% | <0.01% |
| May 2026 | 51.8% | 19% | 19% | 10.1% | <0.01% |
| Jun 2026 | 53.7% | 19.7% | 16.1% | 10.5% | 0.02% |
| Jul 2026 | 52.6% | 19.3% | 15.7% | 12.4% | 0.02% |
| Aug 2026 | 51.7% | 19% | 15.5% | 13.9% | <0.01% |
| Sep 2026 | 48.2% | 21.6% | 17.6% | 12.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 49.5K | -18.2% | -3.4 points | |
| 2, held 2nd | 21.6% | 22.2K | 0% | +2.7 points | |
| 3, held 3rd | 17.6% | 18.1K | 0% | +2.2 points | |
| 4, held 4th | 12.5% | 12.8K | -21.3% | -1.4 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
1.
Blueland48.2%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
2.
Finish21.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.
17.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
4.
Cascade12.5%
Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -1.4 points.
5.
Ajax<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ajax and its closest rivals
Every comparison with Ajax
20 comparisons
- Ajax vs Clorox
- Ajax vs Dettol
- Ajax vs Domestos
- Ajax vs Domex
- Ajax vs Harpic
- Ajax vs Mr Muscle
- Ajax vs Windex
- Ajax vs Zoflora
- Ajax vs Method
- Ajax vs Sparkle
- Ajax vs Blueland
- Ajax vs Branch Basics
- Ajax vs Cleancult
- Ajax vs White King
- Ajax vs Glass Plus
- Ajax vs Dawn
- Ajax vs Fairy
- Ajax vs Palmolive
- Ajax vs Sunlight
- Ajax vs Pine O Cleen
How has branded search demand for Ajax changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ajax worldwide rose from 22.4K to 27.9K.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish powder brands worldwide held steady at <0.01%.
How did search popularity change for dish powder brands worldwide in September 2026?
4 changes
In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.
In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.
In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.
In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.
Where does Ajax compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Surface cleaner brands | 5th of 5 | 3.6% | Show ranking |
| Household cleaning brands | 4th of 6 | 4.3% | Show ranking |
| Dishwashing liquid brands | 5th of 5 | 0.6% | Show ranking |
| Dish soap brands | 4th of 5 | 2.2% | Show ranking |
| Glass cleaners | 3rd of 6 | 14.5% | Show ranking |
| Dish powder brands | 5th of 5 | <0.01% | Shown above |
How is Ajax measured?
Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ajax cleaner
- ajax dish powder
- ajax dish soap
- ajax dishwashing liquid
Who owns Ajax?
Ajax is owned by 
Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.
Do you work for Ajax? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ajax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.