Ajax vs Cleancult:Which is searched more?
In September 2026, Ajax and Cleancult were level on Share of Search among dish soap brands worldwide, with an estimated 4.4K branded searches each, at 2.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ajax or Cleancult?
Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ajax, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 26.3% | 26.3% | 1.6% | 2.3% |
| Nov 2025 | 38.7% | 29.1% | 29.1% | 1.4% | 1.7% |
| Dec 2025 | 44.2% | 26.3% | 26.3% | 1.3% | 1.9% |
| Jan 2026 | 43.3% | 26.6% | 26.6% | 1.6% | 1.9% |
| Feb 2026 | 46.8% | 27.3% | 22.3% | 1.6% | 2% |
| Mar 2026 | 46.6% | 27.3% | 22.3% | 1.3% | 2.4% |
| Apr 2026 | 46.2% | 27.8% | 22.7% | 1.4% | 2% |
| May 2026 | 44.5% | 25.8% | 25.8% | 1.5% | 2.3% |
| Jun 2026 | 46.9% | 27.2% | 22.3% | 1.6% | 2% |
| Jul 2026 | 46.5% | 27.4% | 22.4% | 1.6% | 2% |
| Aug 2026 | 50% | 25.3% | 20.7% | 1.8% | 2.3% |
| Sep 2026 | 50.7% | 24.7% | 20.2% | 2.2% | 2.2% |
How has the Ajax and Cleancult comparison changed over the last 12 months?
3 findings
- Ajax was ahead of Cleancult in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish soap brands worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Cleancult’s estimated Share of Search among dish soap brands worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for dish soap brands worldwide in September 2026?
2 changes
Ajax’s estimated Share of Search among dish soap brands worldwide has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
In September 2026, Cleancult fell from 4th to 5th among dish soap brands worldwide.
Other head-to-heads among dish soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and Cleancult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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