Ajax vs Dawn:Which is searched more?
In September 2026, Dawn had more branded searches than Ajax among dish soap brands worldwide. Dawn was estimated to have 102K branded searches compared to Ajax’s 4.4K, and held a 50.7% Share of Search versus Ajax’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ajax or Dawn?
Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dawn, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 26.3% | 26.3% | 1.6% | 2.3% |
| Nov 2025 | 38.7% | 29.1% | 29.1% | 1.4% | 1.7% |
| Dec 2025 | 44.2% | 26.3% | 26.3% | 1.3% | 1.9% |
| Jan 2026 | 43.3% | 26.6% | 26.6% | 1.6% | 1.9% |
| Feb 2026 | 46.8% | 27.3% | 22.3% | 1.6% | 2% |
| Mar 2026 | 46.6% | 27.3% | 22.3% | 1.3% | 2.4% |
| Apr 2026 | 46.2% | 27.8% | 22.7% | 1.4% | 2% |
| May 2026 | 44.5% | 25.8% | 25.8% | 1.5% | 2.3% |
| Jun 2026 | 46.9% | 27.2% | 22.3% | 1.6% | 2% |
| Jul 2026 | 46.5% | 27.4% | 22.4% | 1.6% | 2% |
| Aug 2026 | 50% | 25.3% | 20.7% | 1.8% | 2.3% |
| Sep 2026 | 50.7% | 24.7% | 20.2% | 2.2% | 2.2% |
How has the Ajax and Dawn comparison changed over the last 12 months?
3 findings
- Dawn was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish soap brands worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands worldwide moved from 43.6% to 50.7%, and its estimated monthly branded searches moved from 100K to 102K.
How did search popularity change for dish soap brands worldwide in September 2026?
2 changes
In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 50% to 50.7%.
Ajax’s estimated Share of Search among dish soap brands worldwide has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
Other head-to-heads among dish soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and Dawn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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