How popular isAjax in search?
In September 2026, there were an estimated 27.9K branded searches for Ajax worldwide which is up 24.4% over the last 12 months. Ajax holds 2.2% estimated Share of Search among dish soap brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dawn50.7%
Blueland24.7%
Branch Basics20.2%
Ajax2.2%
Cleancult2.2%
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Which dish soap brands compete with Ajax?
Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 26.3% | 26.3% | 1.6% | 2.3% |
| Nov 2025 | 38.7% | 29.1% | 29.1% | 1.4% | 1.7% |
| Dec 2025 | 44.2% | 26.3% | 26.3% | 1.3% | 1.9% |
| Jan 2026 | 43.3% | 26.6% | 26.6% | 1.6% | 1.9% |
| Feb 2026 | 46.8% | 27.3% | 22.3% | 1.6% | 2% |
| Mar 2026 | 46.6% | 27.3% | 22.3% | 1.3% | 2.4% |
| Apr 2026 | 46.2% | 27.8% | 22.7% | 1.4% | 2% |
| May 2026 | 44.5% | 25.8% | 25.8% | 1.5% | 2.3% |
| Jun 2026 | 46.9% | 27.2% | 22.3% | 1.6% | 2% |
| Jul 2026 | 46.5% | 27.4% | 22.4% | 1.6% | 2% |
| Aug 2026 | 50% | 25.3% | 20.7% | 1.8% | 2.3% |
| Sep 2026 | 50.7% | 24.7% | 20.2% | 2.2% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 102K | -15.1% | +0.7 points | |
| 2, held 2nd | 24.7% | 49.5K | -18.2% | -0.6 points | |
| 3, held 3rd | 20.2% | 40.5K | -18.2% | -0.5 points | |
| 4, moved from 5th to 4th | 2.2% | 4.4K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 4.4K | -18.5% | -0.1 pointsmoved from 4th to 5th |
1.
Dawn50.7%
Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share +0.7 points.
2.
Blueland24.7%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
20.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Ajax2.2%
Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.2%
Moved from 4th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Ajax and its closest rivals
Every comparison with Ajax
20 comparisons
- Ajax vs Clorox
- Ajax vs Dettol
- Ajax vs Domestos
- Ajax vs Domex
- Ajax vs Harpic
- Ajax vs Mr Muscle
- Ajax vs Windex
- Ajax vs Zoflora
- Ajax vs Method
- Ajax vs Sparkle
- Ajax vs Blueland
- Ajax vs Branch Basics
- Ajax vs Cleancult
- Ajax vs White King
- Ajax vs Glass Plus
- Ajax vs Dawn
- Ajax vs Fairy
- Ajax vs Palmolive
- Ajax vs Sunlight
- Ajax vs Pine O Cleen
How has branded search demand for Ajax changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ajax worldwide rose from 22.4K to 27.9K.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish soap brands worldwide increased from 1.6% to 2.2%.
- Across the 12 months ending September 2026, Ajax rose from 5th to 4th among dish soap brands worldwide.
How did search popularity change for dish soap brands worldwide in September 2026?
5 changes
In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 50% to 50.7%.
In September 2026, Blueland lost estimated Share of Search among dish soap brands worldwide, from 25.3% to 24.7%.
Ajax’s estimated Share of Search among dish soap brands worldwide has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
In September 2026, Cleancult fell from 4th to 5th among dish soap brands worldwide.
Estimated monthly branded searches for Branch Basics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Where does Ajax compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Surface cleaner brands | 5th of 5 | 3.6% | Show ranking |
| Household cleaning brands | 4th of 6 | 4.3% | Show ranking |
| Dishwashing liquid brands | 5th of 5 | 0.6% | Show ranking |
| Dish soap brands | 4th of 5 | 2.2% | Shown above |
| Glass cleaners | 3rd of 6 | 14.5% | Show ranking |
| Dish powder brands | 5th of 5 | <0.01% | Show ranking |
How is Ajax measured?
Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ajax cleaner
- ajax dish powder
- ajax dish soap
- ajax dishwashing liquid
Who owns Ajax?
Ajax is owned by 
Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.
Do you work for Ajax? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ajax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.