How popular isBranch Basics in search?
In September 2026, there were an estimated 41.2K branded searches for Branch Basics worldwide which is down 32.5% over the last 12 months. Branch Basics holds 20.2% estimated Share of Search among dish soap brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dish soap brands compete with Branch Basics?
Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 26.3% | 26.3% | 1.6% | 2.3% |
| Nov 2025 | 38.7% | 29.1% | 29.1% | 1.4% | 1.7% |
| Dec 2025 | 44.2% | 26.3% | 26.3% | 1.3% | 1.9% |
| Jan 2026 | 43.3% | 26.6% | 26.6% | 1.6% | 1.9% |
| Feb 2026 | 46.8% | 27.3% | 22.3% | 1.6% | 2% |
| Mar 2026 | 46.6% | 27.3% | 22.3% | 1.3% | 2.4% |
| Apr 2026 | 46.2% | 27.8% | 22.7% | 1.4% | 2% |
| May 2026 | 44.5% | 25.8% | 25.8% | 1.5% | 2.3% |
| Jun 2026 | 46.9% | 27.2% | 22.3% | 1.6% | 2% |
| Jul 2026 | 46.5% | 27.4% | 22.4% | 1.6% | 2% |
| Aug 2026 | 50% | 25.3% | 20.7% | 1.8% | 2.3% |
| Sep 2026 | 50.7% | 24.7% | 20.2% | 2.2% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 102K | -15.1% | +0.7 points | |
| 2, held 2nd | 24.7% | 49.5K | -18.2% | -0.6 points | |
| 3, held 3rd | 20.2% | 40.5K | -18.2% | -0.5 points | |
| 4, moved from 5th to 4th | 2.2% | 4.4K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 4.4K | -18.5% | -0.1 pointsmoved from 4th to 5th |
1.
Dawn50.7%
Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share +0.7 points.
2.
Blueland24.7%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
20.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Ajax2.2%
Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.2%
Moved from 4th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Branch Basics and its closest rivals
Every comparison with Branch Basics
7 comparisons
How has branded search demand for Branch Basics changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Branch Basics worldwide fell from 61.1K to 41.2K.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands worldwide decreased from 26.3% to 20.2%.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands worldwide peaked at 29.1% in November 2025 and was lowest at 20.2% in September 2026.
How did search popularity change for dish soap brands worldwide in September 2026?
5 changes
In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 50% to 50.7%.
In September 2026, Blueland lost estimated Share of Search among dish soap brands worldwide, from 25.3% to 24.7%.
Ajax’s estimated Share of Search among dish soap brands worldwide has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
In September 2026, Cleancult fell from 4th to 5th among dish soap brands worldwide.
Estimated monthly branded searches for Branch Basics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Where does Branch Basics compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dish soap brands | 3rd of 5 | 20.2% | Shown above |
| Refillable home cleaning brands | 2nd of 5 | 38.1% | Show ranking |
| Dishwasher tablet brands | 2nd of 4 | 37.8% | Show ranking |
How is Branch Basics measured?
Brandwave collects information about searches that people make online using Branch Basics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- branch basics
- branch basics cleaner
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Is Branch Basics your brand?
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