Brandwave

Dish soap brands:Which are searched most?

In September 2026, Dawn was the most searched among dish soap brands worldwide, with an estimated 102K branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dawn51.2%
  2. Blueland25.7%
  3. Branch Basics20.8%
  4. Cleancult2.2%
  5. Ajax0.04%

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Share of SearchLeaderboard

Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dish soap brands worldwide, by month

Share of Search by month for Dawn, Blueland, Branch Basics, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthDawnBluelandBranch BasicsCleancultAjax
Oct 202543.6%27.4%26.6%2.4%0.02%
Nov 202538.6%30.2%29.4%1.7%0.02%
Dec 202543.9%27.6%26.5%1.9%0.02%
Jan 202642.8%28.6%26.7%1.9%0.02%
Feb 202646.4%29.1%22.5%2%0.01%
Mar 202646.4%28.6%22.5%2.4%0.02%
Apr 202645.9%29.2%22.9%2%0.02%
May 202644.5%27%26.2%2.3%0.02%
Jun 202647.1%28.1%22.8%2%0.02%
Jul 202646.7%28.3%22.9%2%0.02%
Aug 202650.2%26.4%21.1%2.3%0.03%
Sep 202651.2%25.7%20.8%2.2%0.04%

This month’s ranking, September 2026

  1. 1.Dawn

    51.2%

    Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share +1.1 points.

  2. 2.Blueland

    25.7%

    Held 2nd. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.7 points.

  3. 3.Branch Basics

    20.8%

    Held 3rd. 41.2K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.Cleancult

    2.2%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Ajax

    0.04%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dish soap brands worldwide?

In September 2026, Dawn was the most searched among dish soap brands worldwide, with an estimated 102K branded searches and 51.2% estimated Share of Search within this set. Blueland is in 2nd place, 25.5 percentage points behind at 25.7% Share of Search.

Global dish soap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dawn43.6% → 51.2%51.2%Sep 202638.6%Nov 20251st
Blueland27.4% → 25.7%30.2%Nov 202525.7%Sep 20262nd
Branch Basics26.6% → 20.8%29.4%Nov 202520.8%Sep 20263rd
Cleancult2.4% → 2.2%2.4%Mar 20261.7%Nov 20254th
Ajax0.02% → 0.04%0.04%Sep 20260.01%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands worldwide increased from 43.6% to 51.2%.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands worldwide decreased from 27.4% to 25.7%.
  • Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands worldwide decreased from 26.6% to 20.8%.
  • Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands worldwide peaked at 51.2% in September 2026 and was lowest at 38.6% in November 2025.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands worldwide peaked at 30.2% in November 2025 and was lowest at 25.7% in September 2026.
  • Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands worldwide peaked at 29.4% in November 2025 and was lowest at 20.8% in September 2026.
  • Across the 12 months ending September 2026, Cleancult and Ajax held steady: their estimated Share of Search among dish soap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dish soap brands worldwide in September 2026?

  1. In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 50.2% to 51.2%.

  2. In September 2026, Blueland lost estimated Share of Search among dish soap brands worldwide, from 26.4% to 25.7%.

  3. Estimated monthly branded searches for Ajax worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

  4. Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.

  5. Estimated monthly branded searches for Cleancult worldwide fell 18.8% over 12 measured months, from 5.4K to 4.4K in September 2026.

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