How popular isCleancult in search?
In September 2026, there were an estimated 4.4K branded searches for Cleancult worldwide which is down 18.8% over the last 12 months. Cleancult holds 2% estimated Share of Search among dish soap brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dawn46.1%
Blueland23.2%
Branch Basics18.7%
Ajax10.1%
Cleancult2%
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Which dish soap brands compete with Cleancult?
Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 25.4% | 24.6% | 7.3% | 2.2% |
| Nov 2025 | 36.1% | 28.2% | 27.4% | 6.6% | 1.6% |
| Dec 2025 | 41.3% | 25.9% | 25% | 6% | 1.8% |
| Jan 2026 | 40.2% | 26.9% | 25.1% | 6% | 1.8% |
| Feb 2026 | 42.9% | 26.9% | 20.8% | 7.5% | 1.8% |
| Mar 2026 | 43.5% | 26.8% | 21.1% | 6.2% | 2.3% |
| Apr 2026 | 43% | 27.3% | 21.4% | 6.3% | 1.9% |
| May 2026 | 41.3% | 25.1% | 24.3% | 7.2% | 2.2% |
| Jun 2026 | 42% | 25% | 20.3% | 10.9% | 1.8% |
| Jul 2026 | 42.4% | 25.7% | 20.8% | 9.2% | 1.8% |
| Aug 2026 | 45.1% | 23.7% | 19% | 10.2% | 2% |
| Sep 2026 | 46.1% | 23.2% | 18.7% | 10.1% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 102K | -15.1% | +1 points | |
| 2, held 2nd | 23.2% | 51.1K | -18.9% | -0.6 points | |
| 3, held 3rd | 18.7% | 41.2K | -18.2% | -0.3 points | |
| 4, held 4th | 10.1% | 22.2K | -18.1% | -0.1 points | |
| 5, held 5th | 2% | 4.4K | -18.5% | 0 points |
1.
Dawn46.1%
Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share +1 points.
2.
Blueland23.2%
Held 2nd. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.6 points.
18.7%
Held 3rd. 41.2K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Ajax10.1%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
2%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Cleancult and its closest rivals
Every comparison with Cleancult
7 comparisons
How has branded search demand for Cleancult changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cleancult worldwide fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Cleancult’s estimated Share of Search among dish soap brands worldwide held steady, from 2.2% to 2%.
How did search popularity change for dish soap brands worldwide in September 2026?
5 changes
In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 45.1% to 46.1%.
In September 2026, Blueland lost estimated Share of Search among dish soap brands worldwide, from 23.7% to 23.2%.
Estimated monthly branded searches for Ajax worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.
Estimated monthly branded searches for Cleancult worldwide fell 18.8% over 12 measured months, from 5.4K to 4.4K in September 2026.
Where does Cleancult compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dish soap brands | 5th of 5 | 2% | Shown above |
| Dishwasher tablet brands | 4th of 4 | 4% | Show ranking |
| Refillable home cleaning brands | 4th of 5 | 4.1% | Show ranking |
How is Cleancult measured?
Brandwave collects information about searches that people make online using Cleancult’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- cleancult
- cleancult cleaning products
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Is Cleancult your brand?
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