How popular isDawn in search?
In September 2026, there were an estimated 102K branded searches for Dawn worldwide which held steady over the last 12 months. Dawn holds 46.1% estimated Share of Search among dish soap brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dawn46.1%
Blueland23.2%
Branch Basics18.7%
Ajax10.1%
Cleancult2%
Follow Dawn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dish soap brands compete with Dawn?
Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 25.4% | 24.6% | 7.3% | 2.2% |
| Nov 2025 | 36.1% | 28.2% | 27.4% | 6.6% | 1.6% |
| Dec 2025 | 41.3% | 25.9% | 25% | 6% | 1.8% |
| Jan 2026 | 40.2% | 26.9% | 25.1% | 6% | 1.8% |
| Feb 2026 | 42.9% | 26.9% | 20.8% | 7.5% | 1.8% |
| Mar 2026 | 43.5% | 26.8% | 21.1% | 6.2% | 2.3% |
| Apr 2026 | 43% | 27.3% | 21.4% | 6.3% | 1.9% |
| May 2026 | 41.3% | 25.1% | 24.3% | 7.2% | 2.2% |
| Jun 2026 | 42% | 25% | 20.3% | 10.9% | 1.8% |
| Jul 2026 | 42.4% | 25.7% | 20.8% | 9.2% | 1.8% |
| Aug 2026 | 45.1% | 23.7% | 19% | 10.2% | 2% |
| Sep 2026 | 46.1% | 23.2% | 18.7% | 10.1% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 102K | -15.1% | +1 points | |
| 2, held 2nd | 23.2% | 51.1K | -18.9% | -0.6 points | |
| 3, held 3rd | 18.7% | 41.2K | -18.2% | -0.3 points | |
| 4, held 4th | 10.1% | 22.2K | -18.1% | -0.1 points | |
| 5, held 5th | 2% | 4.4K | -18.5% | 0 points |
1.
Dawn46.1%
Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share +1 points.
2.
Blueland23.2%
Held 2nd. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.6 points.
18.7%
Held 3rd. 41.2K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Ajax10.1%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
2%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Dawn and its closest rivals
Every comparison with Dawn
9 comparisons
How has branded search demand for Dawn changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dawn worldwide held steady, from 100K to 102K.
- Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands worldwide increased from 40.5% to 46.1%.
- Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands worldwide peaked at 46.1% in September 2026 and was lowest at 36.1% in November 2025.
How did search popularity change for dish soap brands worldwide in September 2026?
5 changes
In September 2026, Dawn gained estimated Share of Search among dish soap brands worldwide, from 45.1% to 46.1%.
In September 2026, Blueland lost estimated Share of Search among dish soap brands worldwide, from 23.7% to 23.2%.
Estimated monthly branded searches for Ajax worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.
Estimated monthly branded searches for Cleancult worldwide fell 18.8% over 12 measured months, from 5.4K to 4.4K in September 2026.
Where does Dawn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dishwashing detergent brands | 1st of 6 | 40.8% | Show ranking |
| Dishwashing liquid brands | 1st of 5 | 43.1% | Show ranking |
| Dish soap brands | 1st of 5 | 46.1% | Shown above |
How is Dawn measured?
Brandwave collects information about searches that people make online using Dawn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dawn detergent
- dawn dish soap
- dawn dishwashing liquid
- dawn soap
Do you work for Dawn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dawn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.