Brandwave

How popular isSeventh Generation in search?

In September 2026, there were an estimated 18.1K branded searches for Seventh Generation worldwide which is down 18.5% over the last 12 months. Seventh Generation holds 17.6% estimated Share of Search among dish powder brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blueland48.2%
  2. Finish21.6%
  3. Seventh Generation17.6%
  4. Cascade12.5%
  5. Ajax<0.01%
Seventh Generation website (opens in a new tab)

Follow Seventh Generation and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dish powder brands compete with Seventh Generation?

Seventh Generation against dish powder brands worldwide, by month

Share of Search by month for Blueland, Finish, Seventh Generation, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandFinishSeventh GenerationCascadeAjax
Oct 202545.6%20.4%16.7%17.3%<0.01%
Nov 202550.6%18.5%15.2%15.7%<0.01%
Dec 202547.9%21.5%14.3%16.2%<0.01%
Jan 202646.7%17.1%17.1%19%<0.01%
Feb 202648.9%21.9%14.6%14.5%<0.01%
Mar 202653.1%19.5%15.9%11.5%0.01%
Apr 202656.1%16.8%16.8%10.2%<0.01%
May 202651.8%19%19%10.1%<0.01%
Jun 202653.7%19.7%16.1%10.5%0.02%
Jul 202652.6%19.3%15.7%12.4%0.02%
Aug 202651.7%19%15.5%13.9%<0.01%
Sep 202648.2%21.6%17.6%12.5%<0.01%

  1. 1.Blueland

    48.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.Finish

    21.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Seventh Generation

    17.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Cascade

    12.5%

    Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -1.4 points.

  5. 5.Ajax

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Seventh Generation and its closest rivals

Every comparison with Seventh Generation

How has branded search demand for Seventh Generation changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Seventh Generation worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide increased from 16.7% to 17.6%.
  • Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide peaked at 19% in May 2026 and was lowest at 14.3% in December 2025.
  • Across the 12 months ending September 2026, Seventh Generation rose from 4th to 3rd among dish powder brands worldwide.

How did search popularity change for dish powder brands worldwide in September 2026?

  1. In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.

  2. In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.

  3. In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.

  4. In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.

Where does Seventh Generation compete?

Seventh Generation is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Household cleaning products4th of 64.5%Show ranking
Dish powder brands3rd of 517.6%Shown above
Dishwasher pods brands2nd of 533.3%Show ranking

How is Seventh Generation measured?

Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • seventh generation

Do you work for Seventh Generation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Seventh Generation your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free