Brandwave

How popular isSeventh Generation in search?

In August 2026, there were an estimated 18.1K branded searches for Seventh Generation worldwide which is down 18.5% over the last 11 months. Seventh Generation holds 0.6% estimated Share of Search among household cleaning products worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash74.5%
  2. Method15%
  3. Mr Clean8.2%
  4. Ecover0.9%
  5. Zoflora0.9%
  6. Seventh Generation0.6%
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Which household cleaning products compete with Seventh Generation?

Seventh Generation against household cleaning products worldwide, by month

Share of Search by month for Flash, Method, Mr Clean, Seventh Generation. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanEcoverZofloraSeventh Generation
Oct 202573.6%12.1%12.1%0.89%0.73%0.6%
Nov 202572.9%14.6%9.8%1.1%0.88%0.72%
Dec 202576.9%12.6%8.4%0.76%0.76%0.51%
Jan 202676.4%12.5%8.4%1.1%0.76%0.76%
Feb 202676.8%12.6%8.4%0.93%0.76%0.51%
Mar 202675.3%12.4%10.1%0.91%0.74%0.61%
Apr 202676.7%12.6%8.4%0.93%0.76%0.62%
May 202673%14.7%9.8%1.1%0.72%0.72%
Jun 202676.7%12.6%8.4%0.93%0.76%0.62%
Jul 202672.7%14.6%9.8%1.1%1.1%0.72%
Aug 202674.5%15%8.2%0.9%0.9%0.6%
Sep 2026——————

  1. 1.Flash

    74.5%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Method

    15%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  3. 3.Mr Clean

    8.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Ecover

    0.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Zoflora

    0.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Seventh Generation

    0.6%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Seventh Generation and its closest rivals

How has branded search demand for Seventh Generation changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Seventh Generation worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Seventh Generation’s estimated Share of Search among household cleaning products worldwide held steady at 0.6%.

How did search popularity change for household cleaning products worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%.

  2. In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.

  3. Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Seventh Generation measured?

Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • seventh generation

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How the Brand Demand Index is measured

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