Mr Clean vs Seventh Generation:Which is more popular by branded search?

Name: Mr Clean vs Seventh Generation: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mr Clean had more branded searches than Seventh Generation among household cleaning products worldwide. Mr Clean was estimated to have 246K branded searches compared to Seventh Generation’s 18.1K, and held an 8.2% Share of Search versus Seventh Generation’s 0.6%. These are worldwide searches for English-language branded terms.

Share of Search among household cleaning products worldwide in August 2026Which is more popular in search, Mr Clean or Seventh Generation?

Mr Clean8.2%246K searches

vs

Seventh Generation0.6%18.1K searches

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Which is more popular in search, Mr Clean or Seventh Generation?

Compare the household cleaning products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Flash	Method	Mr Clean	Ecover	Zoflora	Seventh Generation
Oct 2025	73.6%	12.1%	12.1%	0.89%	0.73%	0.6%
Nov 2025	72.9%	14.6%	9.8%	1.1%	0.88%	0.72%
Dec 2025	76.9%	12.6%	8.4%	0.76%	0.76%	0.51%
Jan 2026	76.4%	12.5%	8.4%	1.1%	0.76%	0.76%
Feb 2026	76.8%	12.6%	8.4%	0.93%	0.76%	0.51%
Mar 2026	75.3%	12.4%	10.1%	0.91%	0.74%	0.61%
Apr 2026	76.7%	12.6%	8.4%	0.93%	0.76%	0.62%
May 2026	73%	14.7%	9.8%	1.1%	0.72%	0.72%
Jun 2026	76.7%	12.6%	8.4%	0.93%	0.76%	0.62%
Jul 2026	72.7%	14.6%	9.8%	1.1%	1.1%	0.72%
Aug 2026	74.5%	15%	8.2%	0.9%	0.9%	0.6%
Sep 2026	—	—	—	—	—	—

How has the Mr Clean and Seventh Generation comparison changed over the last 12 months?

3 findings

Mr Clean was ahead of Seventh Generation in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among household cleaning products worldwide moved from 12.1% to 8.2%, and its estimated monthly branded searches moved from 450K to 246K.
Across the 11 months ending August 2026, Seventh Generation’s estimated Share of Search among household cleaning products worldwide held steady at 0.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for household cleaning products worldwide in August 2026?

2 changes

In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.
Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mr Clean’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.