Brandwave

Household cleaning products:Which brands are most popular in search?

In August 2026, Flash was the most searched among household cleaning products worldwide, with an estimated 2.2M branded searches and 74.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash74.5%
  2. Method15%
  3. Mr Clean8.2%
  4. Ecover0.9%
  5. Zoflora0.9%
  6. Seventh Generation0.6%

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Share of SearchLeaderboard

Compare the household cleaning products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among household cleaning products worldwide, by month

Share of Search by month for Flash, Method, Mr Clean. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanEcoverZofloraSeventh Generation
Oct 202573.6%12.1%12.1%0.89%0.73%0.6%
Nov 202572.9%14.6%9.8%1.1%0.88%0.72%
Dec 202576.9%12.6%8.4%0.76%0.76%0.51%
Jan 202676.4%12.5%8.4%1.1%0.76%0.76%
Feb 202676.8%12.6%8.4%0.93%0.76%0.51%
Mar 202675.3%12.4%10.1%0.91%0.74%0.61%
Apr 202676.7%12.6%8.4%0.93%0.76%0.62%
May 202673%14.7%9.8%1.1%0.72%0.72%
Jun 202676.7%12.6%8.4%0.93%0.76%0.62%
Jul 202672.7%14.6%9.8%1.1%1.1%0.72%
Aug 202674.5%15%8.2%0.9%0.9%0.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Flash

    74.5%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Method

    15%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  3. 3.Mr Clean

    8.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Ecover

    0.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Zoflora

    0.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Seventh Generation

    0.6%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among household cleaning products worldwide?

In August 2026, Flash was the most searched among household cleaning products worldwide, with an estimated 2.2M branded searches and 74.5% estimated Share of Search within this set. Method is in 2nd place, 59.5 percentage points behind at 15% Share of Search.

Global household cleaning products, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Flash73.6% → 74.5%76.9%Dec 202572.7%Jul 20261st
Method12.1% → 15%15%Aug 202612.1%Oct 20252nd
Mr Clean12.1% → 8.2%12.1%Oct 20258.2%Aug 20263rd
Ecover0.89% → 0.9%1.1%Jan 20260.76%Dec 20254th
Zoflora0.73% → 0.9%1.1%Jul 20260.72%May 20265th
Seventh Generation0.6%0.76%Jan 20260.51%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide increased from 73.6% to 74.5%.
  • Across the 11 months ending August 2026, Method’s estimated Share of Search among household cleaning products worldwide increased from 12.1% to 15%.
  • Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among household cleaning products worldwide decreased from 12.1% to 8.2%.
  • Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide peaked at 76.9% in December 2025 and was lowest at 72.7% in July 2026.
  • Across the 11 months ending August 2026, Ecover, Zoflora and Seventh Generation held steady: their estimated Share of Search among household cleaning products worldwide each moved less than 0.5 percentage points.

How did search popularity change for household cleaning products worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%.

  2. In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.

  3. Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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