Brandwave

How popular isEcover in search?

In August 2026, there were an estimated 27.1K branded searches for Ecover worldwide which is down 18.1% over the last 11 months. Ecover holds 0.9% estimated Share of Search among household cleaning products worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash74.5%
  2. Method15%
  3. Mr Clean8.2%
  4. Ecover0.9%
  5. Zoflora0.9%
  6. Seventh Generation0.6%
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Which household cleaning products compete with Ecover?

Ecover against household cleaning products worldwide, by month

Share of Search by month for Flash, Method, Mr Clean, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanEcoverZofloraSeventh Generation
Oct 202573.6%12.1%12.1%0.89%0.73%0.6%
Nov 202572.9%14.6%9.8%1.1%0.88%0.72%
Dec 202576.9%12.6%8.4%0.76%0.76%0.51%
Jan 202676.4%12.5%8.4%1.1%0.76%0.76%
Feb 202676.8%12.6%8.4%0.93%0.76%0.51%
Mar 202675.3%12.4%10.1%0.91%0.74%0.61%
Apr 202676.7%12.6%8.4%0.93%0.76%0.62%
May 202673%14.7%9.8%1.1%0.72%0.72%
Jun 202676.7%12.6%8.4%0.93%0.76%0.62%
Jul 202672.7%14.6%9.8%1.1%1.1%0.72%
Aug 202674.5%15%8.2%0.9%0.9%0.6%
Sep 2026——————

  1. 1.Flash

    74.5%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Method

    15%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  3. 3.Mr Clean

    8.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Ecover

    0.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Zoflora

    0.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Seventh Generation

    0.6%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Ecover and its closest rivals

How has branded search demand for Ecover changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecover worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Ecover’s estimated Share of Search among household cleaning products worldwide held steady, from 0.89% to 0.9%.

How did search popularity change for household cleaning products worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%.

  2. In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.

  3. Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Ecover compete?

Ecover is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Household cleaning products4th of 60.9%Shown above
Laundry detergent brands4th of 62.4%Show ranking
Wool wash brands5th of 66.7%Show ranking

How is Ecover measured?

Brandwave collects information about searches that people make online using Ecover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ecover

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How the Brand Demand Index is measured

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