Ecover vs Seventh Generation:Which is more popular by branded search?
In August 2026, Ecover had more branded searches than Seventh Generation among household cleaning products worldwide. Ecover was estimated to have 27.1K branded searches compared to Seventh Generation’s 18.1K, and held a 0.9% Share of Search versus Seventh Generation’s 0.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecover or Seventh Generation?
Compare the household cleaning products people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecover, Seventh Generation. The figures are in the table below the chart.
View monthly share of search table
| Month | Flash | Method | Mr Clean | Ecover | Zoflora | Seventh Generation |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 12.1% | 12.1% | 0.89% | 0.73% | 0.6% |
| Nov 2025 | 72.9% | 14.6% | 9.8% | 1.1% | 0.88% | 0.72% |
| Dec 2025 | 76.9% | 12.6% | 8.4% | 0.76% | 0.76% | 0.51% |
| Jan 2026 | 76.4% | 12.5% | 8.4% | 1.1% | 0.76% | 0.76% |
| Feb 2026 | 76.8% | 12.6% | 8.4% | 0.93% | 0.76% | 0.51% |
| Mar 2026 | 75.3% | 12.4% | 10.1% | 0.91% | 0.74% | 0.61% |
| Apr 2026 | 76.7% | 12.6% | 8.4% | 0.93% | 0.76% | 0.62% |
| May 2026 | 73% | 14.7% | 9.8% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 76.7% | 12.6% | 8.4% | 0.93% | 0.76% | 0.62% |
| Jul 2026 | 72.7% | 14.6% | 9.8% | 1.1% | 1.1% | 0.72% |
| Aug 2026 | 74.5% | 15% | 8.2% | 0.9% | 0.9% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecover and Seventh Generation comparison changed over the last 12 months?
3 findings
- Ecover was ahead of Seventh Generation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among household cleaning products worldwide moved from 0.89% to 0.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Seventh Generation’s estimated Share of Search among household cleaning products worldwide held steady at 0.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for household cleaning products worldwide in August 2026?
2 changes
Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecover’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecover
1 branded search term
- ecover
Seventh Generation
1 branded search term
- seventh generation
Put your own brand in this comparison
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