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Wool wash brands:Which are searched most?

In August 2026, Soak was the most searched among wool wash brands worldwide, with an estimated 165K branded searches and 40.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Soak40.6%
  2. Grangers33.2%
  3. Woolite10%
  4. Nikwax8.2%
  5. Ecover6.7%
  6. Eucalan1.3%

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Share of SearchLeaderboard

Compare the wool wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wool wash brands worldwide, by month

Share of Search by month for Soak, Grangers, Woolite, Nikwax, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthSoakGrangersWooliteNikwaxEcoverEucalan
Oct 202541.8%34.3%6.9%8.4%6.9%1.7%
Nov 202542.9%28.8%8.6%10.6%7.1%2.1%
Dec 202537.4%30.6%11.2%11.2%6.1%3.4%
Jan 202648.4%26.5%6.5%9.7%6.5%2.4%
Feb 202638.8%31.7%7.8%11.6%7.8%2.3%
Mar 202636.4%36.4%7.3%10.9%7.3%1.8%
Apr 202637.9%37.9%7.6%7.6%7.6%1.5%
May 202645.6%30.6%7.5%7.5%7.5%1.2%
Jun 202642.1%34.5%8.5%6.9%6.9%1.1%
Jul 202642.7%34.9%8.6%5.7%7%1.1%
Aug 202640.6%33.2%10%8.2%6.7%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Soak

    40.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Grangers

    33.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Woolite

    10%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.Nikwax

    8.2%

    Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.4 points.

  5. 5.Ecover

    6.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Eucalan

    1.3%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among wool wash brands worldwide?

In August 2026, Soak was the most searched among wool wash brands worldwide, with an estimated 165K branded searches and 40.6% estimated Share of Search within this set. Grangers is in 2nd place, 7.4 percentage points behind at 33.2% Share of Search.

Global wool wash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Soak41.8% → 40.6%48.4%Jan 202636.4%Mar 20261st
Grangers34.3% → 33.2%37.9%Apr 202626.5%Jan 20262nd
Woolite6.9% → 10%11.2%Dec 20256.5%Jan 20265th → 3rd
Nikwax8.4% → 8.2%11.6%Feb 20265.7%Jul 20263rd → 4th
Ecover6.9% → 6.7%7.8%Feb 20266.1%Dec 20254th → 5th
Eucalan1.7% → 1.3%3.4%Dec 20251.1%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide decreased from 41.8% to 40.6%.
  • Across the 11 months ending August 2026, Grangers’ estimated Share of Search among wool wash brands worldwide decreased from 34.3% to 33.2%.
  • Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide increased from 6.9% to 10%.
  • Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide peaked at 48.4% in January 2026 and was lowest at 36.4% in March 2026.
  • Across the 11 months ending August 2026, Grangers’ estimated Share of Search among wool wash brands worldwide peaked at 37.9% in April 2026 and was lowest at 26.5% in January 2026.
  • Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide peaked at 11.2% in December 2025 and was lowest at 6.5% in January 2026.
  • Across the 11 months ending August 2026, Nikwax’s estimated Share of Search among wool wash brands worldwide peaked at 11.6% in February 2026 and was lowest at 5.7% in July 2026.
  • Across the 11 months ending August 2026, Ecover’s estimated Share of Search among wool wash brands worldwide peaked at 7.8% in February 2026 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, Eucalan’s estimated Share of Search among wool wash brands worldwide peaked at 3.4% in December 2025 and was lowest at 1.1% in June 2026.
  • Across the 11 months ending August 2026, Woolite rose from 5th to 3rd among wool wash brands worldwide.
  • Across the 11 months ending August 2026, Nikwax fell from 3rd to 4th among wool wash brands worldwide.
  • Across the 11 months ending August 2026, Ecover fell from 4th to 5th among wool wash brands worldwide.
  • Across the 11 months ending August 2026, Eucalan held steady: its estimated Share of Search among wool wash brands worldwide moved less than 0.5 percentage points.

How did search popularity change for wool wash brands worldwide in August 2026?

  1. In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.

  2. In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.

  3. In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.

  4. In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.

  5. Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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