Ecover vs Grangers:Which is more popular by branded search?
In August 2026, Grangers had more branded searches than Ecover among wool wash brands worldwide. Grangers was estimated to have 135K branded searches compared to Ecover’s 27.1K, and held a 33.2% Share of Search versus Ecover’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecover or Grangers?
Compare the wool wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grangers, Ecover. The figures are in the table below the chart.
View monthly share of search table
| Month | Soak | Grangers | Woolite | Nikwax | Ecover | Eucalan |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 6.9% | 8.4% | 6.9% | 1.7% |
| Nov 2025 | 42.9% | 28.8% | 8.6% | 10.6% | 7.1% | 2.1% |
| Dec 2025 | 37.4% | 30.6% | 11.2% | 11.2% | 6.1% | 3.4% |
| Jan 2026 | 48.4% | 26.5% | 6.5% | 9.7% | 6.5% | 2.4% |
| Feb 2026 | 38.8% | 31.7% | 7.8% | 11.6% | 7.8% | 2.3% |
| Mar 2026 | 36.4% | 36.4% | 7.3% | 10.9% | 7.3% | 1.8% |
| Apr 2026 | 37.9% | 37.9% | 7.6% | 7.6% | 7.6% | 1.5% |
| May 2026 | 45.6% | 30.6% | 7.5% | 7.5% | 7.5% | 1.2% |
| Jun 2026 | 42.1% | 34.5% | 8.5% | 6.9% | 6.9% | 1.1% |
| Jul 2026 | 42.7% | 34.9% | 8.6% | 5.7% | 7% | 1.1% |
| Aug 2026 | 40.6% | 33.2% | 10% | 8.2% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecover and Grangers comparison changed over the last 12 months?
3 findings
- Grangers was ahead of Ecover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among wool wash brands worldwide moved from 6.9% to 6.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Grangers’ estimated Share of Search among wool wash brands worldwide moved from 34.3% to 33.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for wool wash brands worldwide in August 2026?
3 changes
In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.
In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecover’s and Grangers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.