How popular isSoak in search?
In August 2026, there were an estimated 165K branded searches for Soak worldwide which is down 17.9% over the last 11 months. Soak holds 40.6% estimated Share of Search among wool wash brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wool wash brands compete with Soak?
Share of Search by month for Soak, Grangers, Woolite, Nikwax, Ecover. The figures are in the table below the chart.
View monthly share of search table
| Month | Soak | Grangers | Woolite | Nikwax | Ecover | Eucalan |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 6.9% | 8.4% | 6.9% | 1.7% |
| Nov 2025 | 42.9% | 28.8% | 8.6% | 10.6% | 7.1% | 2.1% |
| Dec 2025 | 37.4% | 30.6% | 11.2% | 11.2% | 6.1% | 3.4% |
| Jan 2026 | 48.4% | 26.5% | 6.5% | 9.7% | 6.5% | 2.4% |
| Feb 2026 | 38.8% | 31.7% | 7.8% | 11.6% | 7.8% | 2.3% |
| Mar 2026 | 36.4% | 36.4% | 7.3% | 10.9% | 7.3% | 1.8% |
| Apr 2026 | 37.9% | 37.9% | 7.6% | 7.6% | 7.6% | 1.5% |
| May 2026 | 45.6% | 30.6% | 7.5% | 7.5% | 7.5% | 1.2% |
| Jun 2026 | 42.1% | 34.5% | 8.5% | 6.9% | 6.9% | 1.1% |
| Jul 2026 | 42.7% | 34.9% | 8.6% | 5.7% | 7% | 1.1% |
| Aug 2026 | 40.6% | 33.2% | 10% | 8.2% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 165K | 0% | -2 points | |
| 2, held 2nd | 33.2% | 135K | 0% | -1.7 points | |
| 3, held 3rd | 10% | 40.5K | +22.4% | +1.4 points | |
| 4, moved from 5th to 4th | 8.2% | 33.1K | +49.1% | +2.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 27.1K | 0% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 5.4K | +22.7% | +0.2 points |
1.
Soak40.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2 points.
2.
Grangers33.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.Woolite
10%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
4.
Nikwax8.2%
Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.4 points.
5.
Ecover6.7%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Eucalan1.3%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between Soak and its closest rivals
How has branded search demand for Soak changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Soak worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide decreased from 41.8% to 40.6%.
- Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide peaked at 48.4% in January 2026 and was lowest at 36.4% in March 2026.
How did search popularity change for wool wash brands worldwide in August 2026?
6 changes
In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.
In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.
In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.
In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.
Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Soak measured?
Brandwave collects information about searches that people make online using Soak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- soak
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Is Soak your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.