How popular isWoolite in search?
In August 2026, there were an estimated 40.5K branded searches for Woolite worldwide which is up 22.4% over the last 11 months. Woolite holds 10% estimated Share of Search among wool wash brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wool wash brands compete with Woolite?
Share of Search by month for Soak, Grangers, Woolite, Nikwax, Ecover. The figures are in the table below the chart.
View monthly share of search table
| Month | Soak | Grangers | Woolite | Nikwax | Ecover | Eucalan |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 6.9% | 8.4% | 6.9% | 1.7% |
| Nov 2025 | 42.9% | 28.8% | 8.6% | 10.6% | 7.1% | 2.1% |
| Dec 2025 | 37.4% | 30.6% | 11.2% | 11.2% | 6.1% | 3.4% |
| Jan 2026 | 48.4% | 26.5% | 6.5% | 9.7% | 6.5% | 2.4% |
| Feb 2026 | 38.8% | 31.7% | 7.8% | 11.6% | 7.8% | 2.3% |
| Mar 2026 | 36.4% | 36.4% | 7.3% | 10.9% | 7.3% | 1.8% |
| Apr 2026 | 37.9% | 37.9% | 7.6% | 7.6% | 7.6% | 1.5% |
| May 2026 | 45.6% | 30.6% | 7.5% | 7.5% | 7.5% | 1.2% |
| Jun 2026 | 42.1% | 34.5% | 8.5% | 6.9% | 6.9% | 1.1% |
| Jul 2026 | 42.7% | 34.9% | 8.6% | 5.7% | 7% | 1.1% |
| Aug 2026 | 40.6% | 33.2% | 10% | 8.2% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 165K | 0% | -2 points | |
| 2, held 2nd | 33.2% | 135K | 0% | -1.7 points | |
| 3, held 3rd | 10% | 40.5K | +22.4% | +1.4 points | |
| 4, moved from 5th to 4th | 8.2% | 33.1K | +49.1% | +2.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 27.1K | 0% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 5.4K | +22.7% | +0.2 points |
1.Soak
40.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2 points.
2.Grangers
33.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.Woolite
10%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
4.Nikwax
8.2%
Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.4 points.
5.Ecover
6.7%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.Eucalan
1.3%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between Woolite and its closest rivals
How has branded search demand for Woolite changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Woolite worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide increased from 6.9% to 10%.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide peaked at 11.2% in December 2025 and was lowest at 6.5% in January 2026.
- Across the 11 months ending August 2026, Woolite rose from 5th to 3rd among wool wash brands worldwide.
How did search popularity change for wool wash brands worldwide in August 2026?
6 changes
In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.
In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.
In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.
In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.
Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Woolite measured?
Brandwave collects information about searches that people make online using Woolite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- woolite
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Is Woolite your brand?
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