Soak vs Woolite:Which is more popular by branded search?
In August 2026, Soak had more branded searches than Woolite among wool wash brands worldwide. Soak was estimated to have 165K branded searches compared to Woolite’s 40.5K, and held a 40.6% Share of Search versus Woolite’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Soak or Woolite?
Compare the wool wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soak, Woolite. The figures are in the table below the chart.
View monthly share of search table
| Month | Soak | Grangers | Woolite | Nikwax | Ecover | Eucalan |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 6.9% | 8.4% | 6.9% | 1.7% |
| Nov 2025 | 42.9% | 28.8% | 8.6% | 10.6% | 7.1% | 2.1% |
| Dec 2025 | 37.4% | 30.6% | 11.2% | 11.2% | 6.1% | 3.4% |
| Jan 2026 | 48.4% | 26.5% | 6.5% | 9.7% | 6.5% | 2.4% |
| Feb 2026 | 38.8% | 31.7% | 7.8% | 11.6% | 7.8% | 2.3% |
| Mar 2026 | 36.4% | 36.4% | 7.3% | 10.9% | 7.3% | 1.8% |
| Apr 2026 | 37.9% | 37.9% | 7.6% | 7.6% | 7.6% | 1.5% |
| May 2026 | 45.6% | 30.6% | 7.5% | 7.5% | 7.5% | 1.2% |
| Jun 2026 | 42.1% | 34.5% | 8.5% | 6.9% | 6.9% | 1.1% |
| Jul 2026 | 42.7% | 34.9% | 8.6% | 5.7% | 7% | 1.1% |
| Aug 2026 | 40.6% | 33.2% | 10% | 8.2% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Soak and Woolite comparison changed over the last 12 months?
3 findings
- Soak was ahead of Woolite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide moved from 41.8% to 40.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide moved from 6.9% to 10%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for wool wash brands worldwide in August 2026?
2 changes
In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.
In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Soak’s and Woolite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.