How popular isFlash in search?
In August 2026, there were an estimated 2.2M branded searches for Flash worldwide which is down 18.2% over the last 11 months. Flash holds 74.5% estimated Share of Search among household cleaning products worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Flash74.5%
- Method15%
- Mr Clean8.2%
- Ecover0.9%
- Zoflora0.9%
- Seventh Generation0.6%
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Which household cleaning products compete with Flash?
Share of Search by month for Flash, Method, Mr Clean. The figures are in the table below the chart.
View monthly share of search table
| Month | Flash | Method | Mr Clean | Ecover | Zoflora | Seventh Generation |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 12.1% | 12.1% | 0.89% | 0.73% | 0.6% |
| Nov 2025 | 72.9% | 14.6% | 9.8% | 1.1% | 0.88% | 0.72% |
| Dec 2025 | 76.9% | 12.6% | 8.4% | 0.76% | 0.76% | 0.51% |
| Jan 2026 | 76.4% | 12.5% | 8.4% | 1.1% | 0.76% | 0.76% |
| Feb 2026 | 76.8% | 12.6% | 8.4% | 0.93% | 0.76% | 0.51% |
| Mar 2026 | 75.3% | 12.4% | 10.1% | 0.91% | 0.74% | 0.61% |
| Apr 2026 | 76.7% | 12.6% | 8.4% | 0.93% | 0.76% | 0.62% |
| May 2026 | 73% | 14.7% | 9.8% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 76.7% | 12.6% | 8.4% | 0.93% | 0.76% | 0.62% |
| Jul 2026 | 72.7% | 14.6% | 9.8% | 1.1% | 1.1% | 0.72% |
| Aug 2026 | 74.5% | 15% | 8.2% | 0.9% | 0.9% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 2.2M | +22.4% | +1.7 points | |
| 2, held 2nd | 15% | 450K | +22.3% | +0.3 points | |
| 3, held 3rd | 8.2% | 246K | 0% | -1.6 points | |
| 4, held 4th | 0.9% | 27.1K | 0% | -0.2 points | |
| 5, held 5th | 0.9% | 27.1K | 0% | -0.2 points | |
| 6, held 6th | 0.6% | 18.1K | 0% | -0.1 points |
1.Flash
74.5%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.7 points.
2.Method
15%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
3.Mr Clean
8.2%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.Ecover
0.9%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Zoflora
0.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.6%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Flash and its closest rivals
How has branded search demand for Flash changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Flash worldwide fell from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide increased from 73.6% to 74.5%.
- Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide peaked at 76.9% in December 2025 and was lowest at 72.7% in July 2026.
How did search popularity change for household cleaning products worldwide in August 2026?
4 changes
In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%.
In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.
Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Where does Flash compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Floor cleaners | 1st of 6 | 70.3% | Show ranking |
| Household cleaning products | 1st of 6 | 74.5% | Shown above |
How is Flash measured?
Brandwave collects information about searches that people make online using Flash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- flash
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Is Flash your brand?
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