Brandwave

How popular isFinish in search?

In September 2026, there were an estimated 22.2K branded searches for Finish worldwide which is down 18.1% over the last 12 months. Finish holds 21.6% estimated Share of Search among dish powder brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blueland48.2%
  2. Finish21.6%
  3. Seventh Generation17.6%
  4. Cascade12.5%
  5. Ajax<0.01%
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Which dish powder brands compete with Finish?

Finish against dish powder brands worldwide, by month

Share of Search by month for Blueland, Finish, Seventh Generation, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandFinishSeventh GenerationCascadeAjax
Oct 202545.6%20.4%16.7%17.3%<0.01%
Nov 202550.6%18.5%15.2%15.7%<0.01%
Dec 202547.9%21.5%14.3%16.2%<0.01%
Jan 202646.7%17.1%17.1%19%<0.01%
Feb 202648.9%21.9%14.6%14.5%<0.01%
Mar 202653.1%19.5%15.9%11.5%0.01%
Apr 202656.1%16.8%16.8%10.2%<0.01%
May 202651.8%19%19%10.1%<0.01%
Jun 202653.7%19.7%16.1%10.5%0.02%
Jul 202652.6%19.3%15.7%12.4%0.02%
Aug 202651.7%19%15.5%13.9%<0.01%
Sep 202648.2%21.6%17.6%12.5%<0.01%

  1. 1.Blueland

    48.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.Finish

    21.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Seventh Generation

    17.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Cascade

    12.5%

    Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -1.4 points.

  5. 5.Ajax

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Finish and its closest rivals

Every comparison with Finish

How has branded search demand for Finish changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide increased from 20.4% to 21.6%.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide peaked at 21.9% in February 2026 and was lowest at 16.8% in April 2026.

How did search popularity change for dish powder brands worldwide in September 2026?

  1. In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.

  2. In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.

  3. In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.

  4. In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.

Where does Finish compete?

Finish is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands6th of 74.4%Show ranking
Dishwashing detergent brands3rd of 68.9%Show ranking
Dish powder brands2nd of 521.6%Shown above
Dishwasher powder brands2nd of 526.9%Show ranking
Dishwasher pods brands1st of 540.8%Show ranking
Dishwashing brands1st of 352%Show ranking

How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • finish quantum

How the Brand Demand Index is measured

Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, worldwide.

Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.

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