Ajax vs Finish:Which is searched more?
In September 2026, Finish had more branded searches than Ajax among dish powder brands worldwide. Finish was estimated to have 22.2K branded searches compared to Ajax’s 10, and held a 21.6% Share of Search versus Ajax’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ajax or Finish?
Compare the dish powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finish, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Finish | Seventh Generation | Cascade | Ajax |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 20.4% | 16.7% | 17.3% | <0.01% |
| Nov 2025 | 50.6% | 18.5% | 15.2% | 15.7% | <0.01% |
| Dec 2025 | 47.9% | 21.5% | 14.3% | 16.2% | <0.01% |
| Jan 2026 | 46.7% | 17.1% | 17.1% | 19% | <0.01% |
| Feb 2026 | 48.9% | 21.9% | 14.6% | 14.5% | <0.01% |
| Mar 2026 | 53.1% | 19.5% | 15.9% | 11.5% | 0.01% |
| Apr 2026 | 56.1% | 16.8% | 16.8% | 10.2% | <0.01% |
| May 2026 | 51.8% | 19% | 19% | 10.1% | <0.01% |
| Jun 2026 | 53.7% | 19.7% | 16.1% | 10.5% | 0.02% |
| Jul 2026 | 52.6% | 19.3% | 15.7% | 12.4% | 0.02% |
| Aug 2026 | 51.7% | 19% | 15.5% | 13.9% | <0.01% |
| Sep 2026 | 48.2% | 21.6% | 17.6% | 12.5% | <0.01% |
How has the Ajax and Finish comparison changed over the last 12 months?
3 findings
- Finish was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish powder brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide moved from 20.4% to 21.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for dish powder brands worldwide in September 2026?
1 change
In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.
Other head-to-heads among dish powder brands
Blueland vs Finish: compare search popularity
Blueland vs Seventh Generation: compare search popularity
Blueland vs Cascade: compare search popularity- Finish vs Seventh Generation: compare search popularity
- Finish vs Cascade: compare search popularity
- Seventh Generation vs Cascade: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.