Brandwave

How popular isGain in search?

In September 2026, there were an estimated 71.5K branded searches for Gain worldwide which is down 6.4% over the last 12 months. Gain holds 14.2% estimated Share of Search among detergent pods brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Persil32.7%
  2. Tide31.6%
  3. Gain14.2%
  4. Arm and Hammer9.1%
  5. Dropps5.4%
  6. Finish4.4%
  7. Cascade2.5%
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Which detergent pods brands compete with Gain?

Gain against detergent pods brands worldwide, by month

Share of Search by month for Persil, Tide, Gain, Arm and Hammer, Dropps, Finish, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthPersilTideGainArm and HammerDroppsFinishCascade
Oct 202531.1%30.1%14.4%8.6%6.4%5.1%4.3%
Nov 202532.5%31.4%12.3%7.4%6.6%5.3%4.5%
Dec 202527.8%32.8%13.5%7.7%8.4%5.6%4.2%
Jan 202630.7%31.7%13.3%7.2%6.5%5%5.6%
Feb 202633.1%32%12.9%7.5%5.5%5.4%3.6%
Mar 202636.2%30.7%12.1%8.3%5%4.9%2.9%
Apr 202633.6%32.4%11.9%9.3%5.5%4.5%2.7%
May 202633.4%32.3%12.7%9.3%5.4%4.5%2.4%
Jun 202629.4%32.8%14%10.3%6%4.8%2.6%
Jul 202628.7%33.9%13.7%9.8%6.1%4.7%3%
Aug 202632.4%31.3%14%9%5.8%4.4%3.2%
Sep 202632.7%31.6%14.2%9.1%5.4%4.4%2.5%

  1. 1.Persil

    32.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Tide

    31.6%

    Held 2nd. 160K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Gain

    14.2%

    Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Arm and Hammer

    9.1%

    Held 4th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dropps

    5.4%

    Held 5th. 27.4K estimated branded searches, -6.7% vs prior month. Share -0.3 points.

  6. 6.Finish

    4.4%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Cascade

    2.5%

    Held 7th. 12.8K estimated branded searches, -21.3% vs prior month. Share -0.7 points.

Compare search popularity between Gain and its closest rivals

Every comparison with Gain

How has branded search demand for Gain changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gain worldwide fell from 76.4K to 71.5K.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among detergent pods brands worldwide peaked at 14.4% in October 2025 and was lowest at 11.9% in April 2026.

How did search popularity change for detergent pods brands worldwide in September 2026?

  1. In September 2026, Cascade lost estimated Share of Search among detergent pods brands worldwide, from 3.2% to 2.5%.

  2. Estimated monthly branded searches for Dropps worldwide fell 19.1% over 12 measured months, from 33.9K to 27.4K in September 2026.

  3. Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Gain compete?

Gain is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands4th of 612.1%Show ranking
Laundry pod brands4th of 512.7%Show ranking
Detergent pods brands3rd of 714.2%Shown above
Washing powder brands3rd of 615.9%Show ranking
Powder detergent brands2nd of 423.5%Show ranking

How is Gain measured?

Brandwave collects information about searches that people make online using Gain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gain detergent
  • gain detergent pod
  • gain laundry detergent
  • gain pod

Do you work for Gain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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