Powder Detergent brands:Which are searched most?
In September 2026, Gain was the most searched among powder Detergent brands worldwide, with an estimated 246K branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gain57%
Miele26.1%
Arm and Hammer10.6%
Purex6.3%
Tide0.04%
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Share of SearchLeaderboard
Compare the powder detergent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gain, Miele, Arm and Hammer, Purex. The figures are in the table below the chart.
View monthly share of search table
| Month | Gain | Miele | Arm and Hammer | Purex | Tide |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 20.4% | 8.3% | 4.9% | <0.01% |
| Nov 2025 | 61.2% | 28.1% | 6.2% | 4.5% | <0.01% |
| Dec 2025 | 56.4% | 31.5% | 7% | 5.1% | <0.01% |
| Jan 2026 | 59.6% | 27.3% | 7.6% | 5.4% | 0.03% |
| Feb 2026 | 58.1% | 26.7% | 8.9% | 6.4% | 0.02% |
| Mar 2026 | 53.8% | 30.2% | 10% | 5.9% | 0.02% |
| Apr 2026 | 56.9% | 26.1% | 10.6% | 6.3% | 0.03% |
| May 2026 | 56.9% | 26.1% | 10.6% | 6.3% | 0.03% |
| Jun 2026 | 56.8% | 26% | 10.9% | 6.3% | 0.05% |
| Jul 2026 | 57% | 26.1% | 10.6% | 6.3% | 0.03% |
| Aug 2026 | 53.8% | 30.2% | 10% | 5.9% | 0.04% |
| Sep 2026 | 57% | 26.1% | 10.6% | 6.3% | 0.04% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 246K | 0% | +3.1 points | |
| 2, held 2nd | 26.1% | 113K | -18.1% | -4 points | |
| 3, held 3rd | 10.6% | 45.9K | 0% | +0.6 points | |
| 4, held 4th | 6.3% | 27.1K | 0% | +0.3 points | |
| 5, held 5th | 0.04% | 170 | 0% | 0 points |
1.
Gain57%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Miele26.1%
Held 2nd. 113K estimated branded searches, -18.1% vs prior month. Share -4 points.
10.6%
Held 3rd. 45.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Purex6.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Tide0.04%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among powder Detergent brands worldwide?
5 brands
In September 2026, Gain was the most searched among powder Detergent brands worldwide, with an estimated 246K branded searches and 57% estimated Share of Search within this set. Miele is in 2nd place, 30.8 percentage points behind at 26.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gain | 66.4% → 57% | 66.4%Oct 2025 | 53.8%Mar 2026 | 1st |
| Miele | 20.4% → 26.1% | 31.5%Dec 2025 | 20.4%Oct 2025 | 2nd |
| Arm and Hammer | 8.3% → 10.6% | 10.9%Jun 2026 | 6.2%Nov 2025 | 3rd |
| Purex | 4.9% → 6.3% | 6.4%Feb 2026 | 4.5%Nov 2025 | 4th |
| Tide | <0.01% → 0.04% | 0.05%Jun 2026 | <0.01%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder Detergent brands worldwide decreased from 66.4% to 57%.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among powder Detergent brands worldwide increased from 20.4% to 26.1%.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among powder Detergent brands worldwide increased from 8.3% to 10.6%.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder Detergent brands worldwide increased from 4.9% to 6.3%.
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder Detergent brands worldwide peaked at 66.4% in October 2025 and was lowest at 53.8% in March 2026.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among powder Detergent brands worldwide peaked at 31.5% in December 2025 and was lowest at 20.4% in October 2025.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among powder Detergent brands worldwide peaked at 10.9% in June 2026 and was lowest at 6.2% in November 2025.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder Detergent brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Tide held steady: its estimated Share of Search among powder Detergent brands worldwide moved less than 0.5 percentage points.
How did search popularity change for powder Detergent brands worldwide in September 2026?
4 changes
In September 2026, Gain gained estimated Share of Search among powder Detergent brands worldwide, from 53.8% to 57%.
In September 2026, Arm and Hammer gained estimated Share of Search among powder Detergent brands worldwide, from 10% to 10.6%.
In September 2026, Miele lost estimated Share of Search among powder Detergent brands worldwide, from 30.2% to 26.1%.
Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.
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