How popular isPurex in search?
In September 2026, there were an estimated 27.1K branded searches for Purex worldwide which held steady over the last 12 months. Purex holds 18.7% estimated Share of Search among powder detergent brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gain49.4%
Arm and Hammer31.7%
Purex18.7%
Tide0.12%
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Which powder detergent brands compete with Purex?
Share of Search by month for Gain, Arm and Hammer, Purex. The figures are in the table below the chart.
View monthly share of search table
| Month | Gain | Arm and Hammer | Purex | Tide |
|---|---|---|---|---|
| Oct 2025 | 51.1% | 30.7% | 18.1% | 0.03% |
| Nov 2025 | 49.2% | 29.5% | 21.3% | 0.04% |
| Dec 2025 | 50.3% | 28.8% | 20.8% | 0.04% |
| Jan 2026 | 52.1% | 28.1% | 19.7% | 0.1% |
| Feb 2026 | 49.9% | 29% | 21% | 0.07% |
| Mar 2026 | 48% | 32.7% | 19.3% | 0.08% |
| Apr 2026 | 44.4% | 34.9% | 20.6% | 0.11% |
| May 2026 | 46.1% | 33.8% | 20% | 0.1% |
| Jun 2026 | 46.4% | 33.9% | 19.5% | 0.15% |
| Jul 2026 | 46.8% | 33.4% | 19.7% | 0.1% |
| Aug 2026 | 49.4% | 31.7% | 18.7% | 0.12% |
| Sep 2026 | 49.4% | 31.7% | 18.7% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 71.5K | 0% | 0 points | |
| 2, held 2nd | 31.7% | 45.9K | 0% | 0 points | |
| 3, held 3rd | 18.7% | 27.1K | 0% | 0 points | |
| 4, held 4th | 0.12% | 170 | 0% | 0 points |
1.
Gain49.4%
Held 1st. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.
31.7%
Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Purex18.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Tide0.12%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Purex and its closest rivals
Every comparison with Purex
2 comparisons
How has branded search demand for Purex changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Purex worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder detergent brands worldwide increased from 18.1% to 18.7%.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder detergent brands worldwide peaked at 21.3% in November 2025 and was lowest at 18.1% in October 2025.
How did search popularity change for powder detergent brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.
How is Purex measured?
Brandwave collects information about searches that people make online using Purex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- purex
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Is Purex your brand?
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