Brandwave

How popular isGain in search?

In September 2026, there were an estimated 71.5K branded searches for Gain worldwide which is down 6.4% over the last 12 months. Gain holds 49.4% estimated Share of Search among powder detergent brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gain49.4%
  2. Arm and Hammer31.7%
  3. Purex18.7%
  4. Tide0.12%
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Which powder detergent brands compete with Gain?

Gain against powder detergent brands worldwide, by month

Share of Search by month for Gain, Arm and Hammer, Purex. The figures are in the table below the chart.

View monthly share of search table
MonthGainArm and HammerPurexTide
Oct 202551.1%30.7%18.1%0.03%
Nov 202549.2%29.5%21.3%0.04%
Dec 202550.3%28.8%20.8%0.04%
Jan 202652.1%28.1%19.7%0.1%
Feb 202649.9%29%21%0.07%
Mar 202648%32.7%19.3%0.08%
Apr 202644.4%34.9%20.6%0.11%
May 202646.1%33.8%20%0.1%
Jun 202646.4%33.9%19.5%0.15%
Jul 202646.8%33.4%19.7%0.1%
Aug 202649.4%31.7%18.7%0.12%
Sep 202649.4%31.7%18.7%0.12%

  1. 1.Gain

    49.4%

    Held 1st. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Arm and Hammer

    31.7%

    Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Purex

    18.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tide

    0.12%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gain and its closest rivals

Every comparison with Gain

How has branded search demand for Gain changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gain worldwide fell from 76.4K to 71.5K.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder detergent brands worldwide decreased from 51.1% to 49.4%.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder detergent brands worldwide peaked at 52.1% in January 2026 and was lowest at 44.4% in April 2026.

How did search popularity change for powder detergent brands worldwide in September 2026?

  1. Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

Where does Gain compete?

Gain is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands3rd of 616.6%Show ranking
Washing powder brands3rd of 616.6%Show ranking
Laundry pod brands3rd of 517.7%Show ranking
Detergent pods brands2nd of 720.7%Show ranking
Powder detergent brands1st of 449.4%Shown above

How is Gain measured?

Brandwave collects information about searches that people make online using Gain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gain detergent
  • gain detergent pod
  • gain laundry detergent
  • gain pod

Do you work for Gain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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