Brandwave

How popular isGain in search?

In September 2026, there were an estimated 71.5K branded searches for Gain worldwide which is down 6.4% over the last 12 months. Gain holds 15.9% estimated Share of Search among washing powder brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariel37.1%
  2. Persil36.7%
  3. Gain15.9%
  4. Ecover6%
  5. Fairy4%
  6. Omo0.2%
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Which washing powder brands compete with Gain?

Gain against washing powder brands worldwide, by month

Share of Search by month for Ariel, Persil, Gain, Ecover, Fairy. The figures are in the table below the chart.

View monthly share of search table
MonthArielPersilGainEcoverFairyOmo
Oct 202537.3%35.3%16.3%7.1%3.9%0.13%
Nov 202534.1%39.4%14.9%7.9%3.5%0.11%
Dec 202535.9%35.6%17.3%7.1%3.9%0.16%
Jan 202635.6%35.9%15.6%8.8%3.9%0.13%
Feb 202631.5%40.7%15.9%8.2%3.6%0.15%
Mar 202631.2%43.2%14.5%7.1%3.9%0.15%
Apr 202633.4%40.4%14.3%8.1%3.6%0.14%
May 202637.2%37.5%14.2%7.5%3.4%0.16%
Jun 202638.9%34.1%16.3%6.8%3.7%0.15%
Jul 202643.8%31.4%15%6.3%3.4%0.14%
Aug 202637.1%36.7%15.9%6%4%0.16%
Sep 202637.1%36.7%15.9%6%4%0.2%

  1. 1.Ariel

    37.1%

    Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Persil

    36.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gain

    15.9%

    Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ecover

    6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fairy

    4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omo

    0.2%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Gain and its closest rivals

Every comparison with Gain

How has branded search demand for Gain changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gain worldwide fell from 76.4K to 71.5K.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among washing powder brands worldwide peaked at 17.3% in December 2025 and was lowest at 14.2% in May 2026.

How did search popularity change for washing powder brands worldwide in September 2026?

  1. Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 6.8% to 6% in September 2026.

  2. Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

Where does Gain compete?

Gain is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands4th of 612.1%Show ranking
Laundry pod brands4th of 512.7%Show ranking
Detergent pods brands3rd of 714.2%Show ranking
Washing powder brands3rd of 615.9%Shown above
Powder detergent brands2nd of 423.5%Show ranking

How is Gain measured?

Brandwave collects information about searches that people make online using Gain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gain detergent
  • gain detergent pod
  • gain laundry detergent
  • gain pod

Do you work for Gain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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