Brandwave

How popular isAriel in search?

In September 2026, there were an estimated 167K branded searches for Ariel worldwide which held steady over the last 12 months. Ariel holds 37.1% estimated Share of Search among washing powder brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariel37.1%
  2. Persil36.7%
  3. Gain15.9%
  4. Ecover6%
  5. Fairy4%
  6. Omo0.2%
Ariel website (opens in a new tab)

Follow Ariel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which washing powder brands compete with Ariel?

Ariel against washing powder brands worldwide, by month

Share of Search by month for Ariel, Persil, Gain, Ecover, Fairy. The figures are in the table below the chart.

View monthly share of search table
MonthArielPersilGainEcoverFairyOmo
Oct 202537.3%35.3%16.3%7.1%3.9%0.13%
Nov 202534.1%39.4%14.9%7.9%3.5%0.11%
Dec 202535.9%35.6%17.3%7.1%3.9%0.16%
Jan 202635.6%35.9%15.6%8.8%3.9%0.13%
Feb 202631.5%40.7%15.9%8.2%3.6%0.15%
Mar 202631.2%43.2%14.5%7.1%3.9%0.15%
Apr 202633.4%40.4%14.3%8.1%3.6%0.14%
May 202637.2%37.5%14.2%7.5%3.4%0.16%
Jun 202638.9%34.1%16.3%6.8%3.7%0.15%
Jul 202643.8%31.4%15%6.3%3.4%0.14%
Aug 202637.1%36.7%15.9%6%4%0.16%
Sep 202637.1%36.7%15.9%6%4%0.2%

  1. 1.Ariel

    37.1%

    Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Persil

    36.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gain

    15.9%

    Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ecover

    6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fairy

    4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omo

    0.2%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Ariel and its closest rivals

Every comparison with Ariel

How has branded search demand for Ariel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ariel worldwide held steady, from 174K to 167K.
  • Across the 12 months ending September 2026, Ariel’s estimated Share of Search among washing powder brands worldwide peaked at 43.8% in July 2026 and was lowest at 31.2% in March 2026.

How did search popularity change for washing powder brands worldwide in September 2026?

  1. Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 6.8% to 6% in September 2026.

  2. Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

Where does Ariel compete?

Ariel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands1st of 628.2%Show ranking
Laundry pod brands1st of 529.6%Show ranking
Washing powder brands1st of 637.1%Shown above

How is Ariel measured?

Brandwave collects information about searches that people make online using Ariel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ariel detergent
  • ariel laundry detergent
  • ariel pod
  • ariel powder

Do you work for Ariel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ariel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free