How popular isOmo in search?

In September 2026, there were an estimated 880 branded searches for Omo worldwide which is up 49.2% over the last 12 months. Omo holds 0.19% estimated Share of Search among washing powder brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which washing powder brands compete with Omo?

Omo against washing powder brands worldwide, by month

Month	Ariel	Persil	Gain	Ecover	Fairy	Omo
Oct 2025	36.9%	35%	16.2%	7%	4.8%	0.13%
Nov 2025	33.7%	39%	14.8%	7.8%	4.5%	0.11%
Dec 2025	35.6%	35.3%	17.1%	7.1%	4.8%	0.15%
Jan 2026	35.2%	35.5%	15.4%	8.7%	5.1%	0.13%
Feb 2026	31.2%	40.3%	15.7%	8.1%	4.5%	0.14%
Mar 2026	30.9%	42.8%	14.3%	7%	4.8%	0.15%
Apr 2026	33.1%	40.1%	14.2%	8%	4.5%	0.14%
May 2026	36.9%	37.2%	14.1%	7.5%	4.2%	0.16%
Jun 2026	38.6%	33.8%	16.1%	6.8%	4.6%	0.15%
Jul 2026	43.4%	31.1%	14.8%	6.2%	4.2%	0.14%
Aug 2026	36.7%	36.4%	15.8%	6%	5%	0.16%
Sep 2026	36.7%	36.4%	15.8%	6%	5%	0.19%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Ariel	36.7%	167K	0%
2, held 2nd	Persil Unilever	36.4%	165K	0%
3, held 3rd	Gain	15.8%	71.5K	0%
4, held 4th	Ecover	6%	27.1K	0%
5, held 5th	Fairy Procter & Gamble	5%	22.5K	0%
6, held 6th	Omo Unilever	0.19%	880	+22.2%

1.Ariel
36.7%
Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.
2.Persil
36.4%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.Gain
15.8%
Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Ecover
6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Fairy
5%
Held 5th. 22.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Omo
0.19%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Omo and its closest rivals

Every comparison with Omo

6 comparisons

How has branded search demand for Omo changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Omo worldwide rose from 590 to 880.
Across the 12 months ending September 2026, Omo’s estimated Share of Search among washing powder brands worldwide held steady, from 0.13% to 0.19%.

How did search popularity change for washing powder brands worldwide in September 2026?

2 changes

Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 6.8% to 6% in September 2026.
Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

Where does Omo compete?

Omo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Laundry detergent brands	6th of 6	0.15%	Show ranking
Laundry pod brands	5th of 5	0.16%	Show ranking
Washing powder brands	6th of 6	0.19%	Shown above

How is Omo measured?

Brandwave collects information about searches that people make online using Omo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term