How popular isEcover in search?
In September 2026, there were an estimated 27.1K branded searches for Ecover worldwide which is down 18.1% over the last 12 months. Ecover holds 6% estimated Share of Search among washing powder brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which washing powder brands compete with Ecover?
Share of Search by month for Ariel, Persil, Gain, Ecover, Fairy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariel | Persil | Gain | Ecover | Fairy | Omo |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 35% | 16.2% | 7% | 4.8% | 0.13% |
| Nov 2025 | 33.7% | 39% | 14.8% | 7.8% | 4.5% | 0.11% |
| Dec 2025 | 35.6% | 35.3% | 17.1% | 7.1% | 4.8% | 0.15% |
| Jan 2026 | 35.2% | 35.5% | 15.4% | 8.7% | 5.1% | 0.13% |
| Feb 2026 | 31.2% | 40.3% | 15.7% | 8.1% | 4.5% | 0.14% |
| Mar 2026 | 30.9% | 42.8% | 14.3% | 7% | 4.8% | 0.15% |
| Apr 2026 | 33.1% | 40.1% | 14.2% | 8% | 4.5% | 0.14% |
| May 2026 | 36.9% | 37.2% | 14.1% | 7.5% | 4.2% | 0.16% |
| Jun 2026 | 38.6% | 33.8% | 16.1% | 6.8% | 4.6% | 0.15% |
| Jul 2026 | 43.4% | 31.1% | 14.8% | 6.2% | 4.2% | 0.14% |
| Aug 2026 | 36.7% | 36.4% | 15.8% | 6% | 5% | 0.16% |
| Sep 2026 | 36.7% | 36.4% | 15.8% | 6% | 5% | 0.19% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 167K | 0% | 0 points | |
| 2, held 2nd | 36.4% | 165K | 0% | 0 points | |
| 3, held 3rd | 15.8% | 71.5K | 0% | 0 points | |
| 4, held 4th | 6% | 27.1K | 0% | 0 points | |
| 5, held 5th | 5% | 22.5K | 0% | 0 points | |
| 6, held 6th | 0.19% | 880 | +22.2% | 0 points |
1.
Ariel36.7%
Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Persil
36.4%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Gain15.8%
Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Ecover6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Fairy
5%
Held 5th. 22.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Omo0.19%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Ecover and its closest rivals
Every comparison with Ecover
20 comparisons
- Ecover vs Mr Clean
- Ecover vs Zoflora
- Ariel vs Ecover
- Ecover vs Gain
- Ecover vs Grangers
- Ecover vs Nikwax
- Ecover vs Persil
- Ecover vs Soak
- Ecover vs Tide
- Ecover vs Woolite
- Ecover vs Finish
- ecostore vs Ecover
- Ecover vs Fairy
- Ecover vs Seventh Generation
- Ecover vs Method
- Ecover vs Flash
- Cascade vs Ecover
- Ecover vs Eucalan
- Earth Choice vs Ecover
- Ecover vs Omo
How has branded search demand for Ecover changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ecover worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Ecover’s estimated Share of Search among washing powder brands worldwide decreased from 7% to 6%.
- Across the 12 months ending September 2026, Ecover’s estimated Share of Search among washing powder brands worldwide peaked at 8.7% in January 2026 and was lowest at 6% in September 2026.
How did search popularity change for washing powder brands worldwide in September 2026?
2 changes
Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 6.8% to 6% in September 2026.
Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
Where does Ecover compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laundry detergent brands | 5th of 6 | 4.6% | Show ranking |
| Washing powder brands | 4th of 6 | 6% | Shown above |
| Wool wash brands | 5th of 6 | 6.1% | Show ranking |
| Household cleaning products | 2nd of 6 | 6.7% | Show ranking |
| Dishwasher powder brands | 1st of 5 | 32.8% | Show ranking |
How is Ecover measured?
Brandwave collects information about searches that people make online using Ecover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ecover
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Is Ecover your brand?
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