Ecover vs Tide:Which is more popular by branded search?
In August 2026, Ecover had more branded searches than Tide among laundry detergent brands worldwide. Ecover was estimated to have 27.1K branded searches compared to Tide’s 170, and held a 2.4% Share of Search versus Tide’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecover or Tide?
Compare the laundry detergent brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecover, Tide. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariel | Gain | Persil | Ecover | Omo | Tide |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.04% | <0.01% |
| Nov 2025 | 54.3% | 29.7% | 13.3% | 2.7% | 0.04% | <0.01% |
| Dec 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.05% | <0.01% |
| Jan 2026 | 66.3% | 20% | 10.9% | 2.7% | 0.04% | <0.01% |
| Feb 2026 | 69.2% | 17% | 11.4% | 2.3% | 0.04% | <0.01% |
| Mar 2026 | 63.1% | 18.9% | 15.4% | 2.5% | 0.06% | <0.01% |
| Apr 2026 | 60.2% | 22% | 14.8% | 3% | 0.05% | 0.01% |
| May 2026 | 60.2% | 22% | 14.8% | 3% | 0.06% | 0.01% |
| Jun 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.02% |
| Jul 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.01% |
| Aug 2026 | 60.5% | 22.1% | 14.8% | 2.4% | 0.06% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecover and Tide comparison changed over the last 12 months?
3 findings
- Ecover was ahead of Tide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among laundry detergent brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry detergent brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 50 to 170.
How did search popularity change for laundry detergent brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ecover’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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