Gain vs Tide:Which is searched more?
In September 2026, Tide had more branded searches than Gain among detergent pods brands worldwide. Tide was estimated to have 160K branded searches compared to Gain’s 71.5K, and held a 32% Share of Search versus Gain’s 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gain or Tide?
Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tide, Gain. The figures are in the table below the chart.
View monthly share of search table
| Month | Persil | Tide | Gain | Arm and Hammer | Dropps | Finish | Cascade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 30.4% | 14.6% | 8.8% | 5.2% | 5.2% | 4.4% |
| Nov 2025 | 32.9% | 31.8% | 12.5% | 7.5% | 5.4% | 5.4% | 4.6% |
| Dec 2025 | 28.2% | 33.4% | 13.7% | 7.8% | 6.9% | 5.7% | 4.3% |
| Jan 2026 | 31.1% | 32.2% | 13.5% | 7.3% | 5.1% | 5.1% | 5.7% |
| Feb 2026 | 33.4% | 32.3% | 13% | 7.6% | 4.5% | 5.5% | 3.6% |
| Mar 2026 | 36.5% | 31% | 12.3% | 8.3% | 4% | 4.9% | 2.9% |
| Apr 2026 | 33.9% | 32.8% | 12% | 9.4% | 4.6% | 4.6% | 2.8% |
| May 2026 | 33.7% | 32.6% | 12.8% | 9.4% | 4.5% | 4.5% | 2.4% |
| Jun 2026 | 29.8% | 33.2% | 14.2% | 10.4% | 4.9% | 4.9% | 2.6% |
| Jul 2026 | 29.1% | 34.4% | 13.9% | 9.9% | 4.8% | 4.8% | 3.1% |
| Aug 2026 | 32.8% | 31.7% | 14.2% | 9.1% | 4.4% | 4.4% | 3.2% |
| Sep 2026 | 33.1% | 32% | 14.3% | 9.2% | 4.4% | 4.4% | 2.6% |
How has the Gain and Tide comparison changed over the last 12 months?
3 findings
- Tide was ahead of Gain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among detergent pods brands worldwide moved from 14.6% to 14.3%, and its estimated monthly branded searches moved from 76.4K to 71.5K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among detergent pods brands worldwide moved from 30.4% to 32%, and its estimated monthly branded searches held steady at 160K.
How did search popularity change for detergent pods brands worldwide in September 2026?
0 changes
Neither Gain nor Tide moved beyond provider rounding among detergent pods brands in September 2026.
Other head-to-heads among detergent pods brands
How each brand is measured
Brandwave collects information about searches that people make online using Gain’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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