Arm and Hammer vs Flo:Which is searched more?
In September 2026, Flo had more branded searches than Arm and Hammer among nasal spray brands worldwide. Flo was estimated to have 84.2K branded searches compared to Arm and Hammer’s 45.9K, and held a 3.2% Share of Search versus Arm and Hammer’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Flo?
Compare the nasal spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flo, Arm and Hammer. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
How has the Arm and Hammer and Flo comparison changed over the last 12 months?
3 findings
- Flo was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among nasal spray brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Flo’s estimated Share of Search among nasal spray brands worldwide moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 84.7K to 84.2K.
How did search popularity change for nasal spray brands worldwide in September 2026?
1 change
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Other head-to-heads among nasal spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Flo
4 branded search terms
- flo app
- flo health
- flo ovulation
- flo period tracker
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