Brandwave

How popular isFlo in search?

In September 2026, there were an estimated 84.2K branded searches for Flo worldwide which held steady over the last 12 months. Flo holds 3.2% estimated Share of Search among nasal spray brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks45%
  2. Betadine25.4%
  3. Sudafed17%
  4. Otrivin5.1%
  5. Flo3.2%
  6. Arm and Hammer1.7%
  7. Fess1.5%
  8. Rhinocort1%
Flo website (opens in a new tab)

Follow Flo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nasal spray brands compete with Flo?

Flo against nasal spray brands worldwide, by month

Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.

View monthly share of search table
MonthVicksBetadineSudafedOtrivinFloArm and HammerFessRhinocort
Oct 202549.4%22.8%15.3%5.6%2.9%1.6%1.4%1.1%
Nov 202546.3%24.6%16.4%6%2.9%1.4%1.2%1.2%
Dec 202548.4%21.6%17.7%6.5%2.4%1.2%1.1%1.1%
Jan 202647.9%21.4%17.5%6.4%3.3%1.2%1.3%1.1%
Feb 202645.3%20.5%20.5%6.1%3.7%1.4%1.2%1.2%
Mar 202641%24.7%20.2%6.1%3.7%1.7%1.5%1.2%
Apr 202638.2%28.5%19%5.7%3.5%1.9%1.7%1.4%
May 202639%29.7%16.2%4.9%4.9%2%1.8%1.5%
Jun 202640.9%30.7%13.7%4.1%5.6%2.1%1.5%1.2%
Jul 202640.8%30.6%13.7%4.1%5.9%2.1%1.8%1%
Aug 202641.9%29.2%15.9%4.8%3.9%2%1.4%0.96%
Sep 202645%25.4%17%5.1%3.2%1.7%1.5%1%

  1. 1.Vicks

    45%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.

  2. 2.Betadine

    25.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Sudafed

    17%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Otrivin

    5.1%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Flo

    3.2%

    Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.

  6. 6.Arm and Hammer

    1.7%

    Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Fess

    1.5%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  8. 8.Rhinocort

    1%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Flo and its closest rivals

Every comparison with Flo

How has branded search demand for Flo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Flo worldwide held steady, from 84.7K to 84.2K.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among nasal spray brands worldwide peaked at 5.9% in July 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for nasal spray brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.

  2. In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.

  3. In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.

  4. In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.

  5. Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Flo compete?

Flo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands5th of 83.2%Shown above
Period and cycle tracking apps1st of 645.2%Show ranking
Period tracking apps1st of 446.3%Show ranking

How is Flo measured?

Brandwave collects information about searches that people make online using Flo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • flo app
  • flo health
  • flo ovulation
  • flo period tracker

Do you work for Flo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Flo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free