Flo vs Vicks:Which is searched more?
In September 2026, Vicks had more branded searches than Flo among nasal spray brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Flo’s 84.2K, and held a 45% Share of Search versus Flo’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flo or Vicks?
Compare the nasal spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
How has the Flo and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Flo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flo’s estimated Share of Search among nasal spray brands worldwide moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 84.7K to 84.2K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide moved from 49.4% to 45%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for nasal spray brands worldwide in September 2026?
2 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Other head-to-heads among nasal spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Flo’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.