Flo vs Ovia:Which is more popular by branded search?
In August 2026, Flo had more branded searches than Ovia among period and cycle tracking apps worldwide. Flo was estimated to have 89.7K branded searches compared to Ovia’s 1.5K, and held a 41.9% Share of Search versus Ovia’s 0.69%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Flo or Ovia?
A curated comparison of consumer period and cycle tracking apps, measured worldwide through English language branded terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flo, Ovia. The figures are in the table below the chart.
View monthly share of search table
| Month | Flo | Natural Cycles | Clue | Stardust | Glow | Ovia |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.5% | 11% | 4.7% | 0.81% | 1% |
| Nov 2025 | 45.9% | 37.7% | 9.7% | 5% | 0.87% | 0.9% |
| Dec 2025 | 41.2% | 42.7% | 10.6% | 3.8% | 0.8% | 0.8% |
| Jan 2026 | 44.2% | 40% | 10.7% | 3.6% | 0.62% | 0.84% |
| Feb 2026 | 51.8% | 32.9% | 10% | 3.8% | 0.76% | 0.78% |
| Mar 2026 | 46.4% | 35.9% | 12% | 4.2% | 0.79% | 0.73% |
| Apr 2026 | 46.9% | 32.5% | 14.6% | 4.3% | 0.87% | 0.77% |
| May 2026 | 51.1% | 29.6% | 14% | 3.8% | 0.92% | 0.69% |
| Jun 2026 | 53% | 28.2% | 12.7% | 4.3% | 1.1% | 0.68% |
| Jul 2026 | 52.9% | 27.1% | 13% | 5% | 1.3% | 0.63% |
| Aug 2026 | 41.9% | 37.7% | 13.3% | 4.9% | 1.5% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flo and Ovia comparison changed over the last 12 months?
3 findings
- Flo was ahead of Ovia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period and cycle tracking apps worldwide moved from 46.9% to 41.9%, and its estimated monthly branded searches moved from 84.7K to 89.7K.
- Across the 11 months ending August 2026, Ovia’s estimated Share of Search among period and cycle tracking apps worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for period and cycle tracking apps worldwide in August 2026?
2 changes
In August 2026, Flo lost estimated Share of Search among period and cycle tracking apps worldwide, from 52.9% to 41.9%.
Estimated monthly branded searches for Ovia worldwide fell 19.1% over 11 measured months, from 1.8K to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flo’s and Ovia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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