Brandwave

How popular isFlo in search?

In September 2026, there were an estimated 84.2K branded searches for Flo worldwide which held steady over the last 12 months. Flo holds 46.3% estimated Share of Search among period tracking apps worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Flo46.3%
  2. Natural Cycles35.2%
  3. Clue13%
  4. Stardust5.5%
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Which period tracking apps compete with Flo?

Flo against period tracking apps worldwide, by month

Share of Search by month for Flo, Natural Cycles, Clue, Stardust. The figures are in the table below the chart.

View monthly share of search table
MonthFloNatural CyclesClueStardust
Oct 202547.8%36.2%11.3%4.8%
Nov 202546.7%38.3%9.9%5.1%
Dec 202541.9%43.4%10.8%3.9%
Jan 202644.9%40.6%10.9%3.6%
Feb 202652.7%33.4%10.1%3.8%
Mar 202647.1%36.4%12.2%4.2%
Apr 202645.2%34.6%15.6%4.6%
May 202652%30%14.2%3.8%
Jun 202654%28.6%12.9%4.4%
Jul 202654%27.5%13.3%5.1%
Aug 202642.8%38.5%13.6%5%
Sep 202646.3%35.2%13%5.5%

  1. 1.Flo

    46.3%

    Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3.4 points.

  2. 2.Natural Cycles

    35.2%

    Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.

  3. 3.Clue

    13%

    Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.6 points.

  4. 4.Stardust

    5.5%

    Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.5 points.

Compare search popularity between Flo and its closest rivals

Every comparison with Flo

How has branded search demand for Flo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Flo worldwide held steady, from 84.7K to 84.2K.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among period tracking apps worldwide decreased from 47.8% to 46.3%.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among period tracking apps worldwide peaked at 54% in July 2026 and was lowest at 41.9% in December 2025.

How did search popularity change for period tracking apps worldwide in September 2026?

  1. In September 2026, Flo gained estimated Share of Search among period tracking apps worldwide, from 42.8% to 46.3%.

  2. In September 2026, Natural Cycles lost estimated Share of Search among period tracking apps worldwide, from 38.5% to 35.2%.

  3. In September 2026, Clue lost estimated Share of Search among period tracking apps worldwide, from 13.6% to 13%.

  4. Estimated monthly branded searches for Stardust worldwide rose 17.6% over 12 measured months, from 8.5K to 10K in September 2026.

Where does Flo compete?

Flo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands5th of 83.2%Show ranking
Period and cycle tracking apps1st of 645.2%Show ranking
Period tracking apps1st of 446.3%Shown above

How is Flo measured?

Brandwave collects information about searches that people make online using Flo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • flo app
  • flo health
  • flo ovulation
  • flo period tracker

Do you work for Flo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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