How popular isNatural Cycles in search?
In September 2026, there were an estimated 64.1K branded searches for Natural Cycles worldwide which held steady over the last 12 months. Natural Cycles holds 35.2% estimated Share of Search among period tracking apps worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which period tracking apps compete with Natural Cycles?
Share of Search by month for Flo, Natural Cycles, Clue, Stardust. The figures are in the table below the chart.
View monthly share of search table
| Month | Flo | Natural Cycles | Clue | Stardust |
|---|---|---|---|---|
| Oct 2025 | 47.8% | 36.2% | 11.3% | 4.8% |
| Nov 2025 | 46.7% | 38.3% | 9.9% | 5.1% |
| Dec 2025 | 41.9% | 43.4% | 10.8% | 3.9% |
| Jan 2026 | 44.9% | 40.6% | 10.9% | 3.6% |
| Feb 2026 | 52.7% | 33.4% | 10.1% | 3.8% |
| Mar 2026 | 47.1% | 36.4% | 12.2% | 4.2% |
| Apr 2026 | 45.2% | 34.6% | 15.6% | 4.6% |
| May 2026 | 52% | 30% | 14.2% | 3.8% |
| Jun 2026 | 54% | 28.6% | 12.9% | 4.4% |
| Jul 2026 | 54% | 27.5% | 13.3% | 5.1% |
| Aug 2026 | 42.8% | 38.5% | 13.6% | 5% |
| Sep 2026 | 46.3% | 35.2% | 13% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 84.2K | -6.1% | +3.4 points | |
| 2, held 2nd | 35.2% | 64.1K | -20.5% | -3.3 points | |
| 3, held 3rd | 13% | 23.7K | -17.2% | -0.6 points | |
| 4, held 4th | 5.5% | 10K | -4.8% | +0.5 points |
1.
Flo46.3%
Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3.4 points.
35.2%
Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.
3.
Clue13%
Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.6 points.
4.
Stardust5.5%
Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.5 points.
Compare search popularity between Natural Cycles and its closest rivals
Every comparison with Natural Cycles
5 comparisons
How has branded search demand for Natural Cycles changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Natural Cycles worldwide held steady at 64.1K.
- Across the 12 months ending September 2026, Natural Cycles’ estimated Share of Search among period tracking apps worldwide decreased from 36.2% to 35.2%.
- Across the 12 months ending September 2026, Natural Cycles’ estimated Share of Search among period tracking apps worldwide peaked at 43.4% in December 2025 and was lowest at 27.5% in July 2026.
How did search popularity change for period tracking apps worldwide in September 2026?
4 changes
In September 2026, Flo gained estimated Share of Search among period tracking apps worldwide, from 42.8% to 46.3%.
In September 2026, Natural Cycles lost estimated Share of Search among period tracking apps worldwide, from 38.5% to 35.2%.
In September 2026, Clue lost estimated Share of Search among period tracking apps worldwide, from 13.6% to 13%.
Estimated monthly branded searches for Stardust worldwide rose 17.6% over 12 measured months, from 8.5K to 10K in September 2026.
Where does Natural Cycles compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Period and cycle tracking apps | 2nd of 6 | 34.4% | Show ranking |
| Period tracking apps | 2nd of 4 | 35.2% | Shown above |
How is Natural Cycles measured?
Brandwave collects information about searches that people make online using Natural Cycles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- natural cycles
- natural cycles app
- naturalcycles
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