Glow vs Natural Cycles:Which is more popular by branded search?
In August 2026, Natural Cycles had more branded searches than Glow among period and cycle tracking apps worldwide. Natural Cycles was estimated to have 80.7K branded searches compared to Glow’s 3.2K, and held a 37.7% Share of Search versus Glow’s 1.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Glow or Natural Cycles?
A curated comparison of consumer period and cycle tracking apps, measured worldwide through English language branded terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Natural Cycles, Glow. The figures are in the table below the chart.
View monthly share of search table
| Month | Flo | Natural Cycles | Clue | Stardust | Glow | Ovia |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.5% | 11% | 4.7% | 0.81% | 1% |
| Nov 2025 | 45.9% | 37.7% | 9.7% | 5% | 0.87% | 0.9% |
| Dec 2025 | 41.2% | 42.7% | 10.6% | 3.8% | 0.8% | 0.8% |
| Jan 2026 | 44.2% | 40% | 10.7% | 3.6% | 0.62% | 0.84% |
| Feb 2026 | 51.8% | 32.9% | 10% | 3.8% | 0.76% | 0.78% |
| Mar 2026 | 46.4% | 35.9% | 12% | 4.2% | 0.79% | 0.73% |
| Apr 2026 | 46.9% | 32.5% | 14.6% | 4.3% | 0.87% | 0.77% |
| May 2026 | 51.1% | 29.6% | 14% | 3.8% | 0.92% | 0.69% |
| Jun 2026 | 53% | 28.2% | 12.7% | 4.3% | 1.1% | 0.68% |
| Jul 2026 | 52.9% | 27.1% | 13% | 5% | 1.3% | 0.63% |
| Aug 2026 | 41.9% | 37.7% | 13.3% | 4.9% | 1.5% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the Glow and Natural Cycles comparison changed over the last 12 months?
3 findings
- Natural Cycles was ahead of Glow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glow’s estimated Share of Search among period and cycle tracking apps worldwide moved from 0.81% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 3.2K.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period and cycle tracking apps worldwide moved from 35.5% to 37.7%, and its estimated monthly branded searches moved from 64.2K to 80.7K.
How did search popularity change for period and cycle tracking apps worldwide in August 2026?
2 changes
In August 2026, Natural Cycles gained estimated Share of Search among period and cycle tracking apps worldwide, from 27.1% to 37.7%.
Glow’s estimated Share of Search among period and cycle tracking apps worldwide has gained ground for 3 months in a row, from 0.92% to 1.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glow’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glow
2 branded search terms
- glow fertility
- glow period tracker
Natural Cycles
4 branded search terms
- natural cycles
- natural cycles app
- natural cycles period tracker
- naturalcycles
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