Brandwave

How popular isStardust in search?

In September 2026, there were an estimated 10K branded searches for Stardust worldwide which is up 17.6% over the last 12 months. Stardust holds 5.5% estimated Share of Search among period tracking apps worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Flo46.3%
  2. Natural Cycles35.2%
  3. Clue13%
  4. Stardust5.5%
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Which period tracking apps compete with Stardust?

Stardust against period tracking apps worldwide, by month

Share of Search by month for Flo, Natural Cycles, Clue, Stardust. The figures are in the table below the chart.

View monthly share of search table
MonthFloNatural CyclesClueStardust
Oct 202547.8%36.2%11.3%4.8%
Nov 202546.7%38.3%9.9%5.1%
Dec 202541.9%43.4%10.8%3.9%
Jan 202644.9%40.6%10.9%3.6%
Feb 202652.7%33.4%10.1%3.8%
Mar 202647.1%36.4%12.2%4.2%
Apr 202645.2%34.6%15.6%4.6%
May 202652%30%14.2%3.8%
Jun 202654%28.6%12.9%4.4%
Jul 202654%27.5%13.3%5.1%
Aug 202642.8%38.5%13.6%5%
Sep 202646.3%35.2%13%5.5%

  1. 1.Flo

    46.3%

    Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3.4 points.

  2. 2.Natural Cycles

    35.2%

    Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.

  3. 3.Clue

    13%

    Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.6 points.

  4. 4.Stardust

    5.5%

    Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.5 points.

Compare search popularity between Stardust and its closest rivals

Every comparison with Stardust

How has branded search demand for Stardust changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stardust worldwide rose from 8.5K to 10K.
  • Across the 12 months ending September 2026, Stardust’s estimated Share of Search among period tracking apps worldwide increased from 4.8% to 5.5%.
  • Across the 12 months ending September 2026, Stardust’s estimated Share of Search among period tracking apps worldwide peaked at 5.5% in September 2026 and was lowest at 3.6% in January 2026.

How did search popularity change for period tracking apps worldwide in September 2026?

  1. In September 2026, Flo gained estimated Share of Search among period tracking apps worldwide, from 42.8% to 46.3%.

  2. In September 2026, Natural Cycles lost estimated Share of Search among period tracking apps worldwide, from 38.5% to 35.2%.

  3. In September 2026, Clue lost estimated Share of Search among period tracking apps worldwide, from 13.6% to 13%.

  4. Estimated monthly branded searches for Stardust worldwide rose 17.6% over 12 measured months, from 8.5K to 10K in September 2026.

Where does Stardust compete?

Stardust is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Period and cycle tracking apps4th of 65.4%Show ranking
Period tracking apps4th of 45.5%Shown above

How is Stardust measured?

Brandwave collects information about searches that people make online using Stardust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • stardust app
  • stardust period tracker

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How the Brand Demand Index is measured

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