Natural Cycles vs Ovia:Which is more popular by branded search?
In August 2026, Natural Cycles had more branded searches than Ovia among period and cycle tracking apps worldwide. Natural Cycles was estimated to have 80.7K branded searches compared to Ovia’s 1.5K, and held a 37.7% Share of Search versus Ovia’s 0.69%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Natural Cycles vs Ovia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Natural Cycles or Ovia?
A curated comparison of consumer period and cycle tracking apps, measured worldwide through English language branded terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Natural Cycles, Ovia. The figures are in the table below the chart.
View monthly share of search table
| Month | Flo | Natural Cycles | Clue | Stardust | Glow | Ovia |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.5% | 11% | 4.7% | 0.81% | 1% |
| Nov 2025 | 45.9% | 37.7% | 9.7% | 5% | 0.87% | 0.9% |
| Dec 2025 | 41.2% | 42.7% | 10.6% | 3.8% | 0.8% | 0.8% |
| Jan 2026 | 44.2% | 40% | 10.7% | 3.6% | 0.62% | 0.84% |
| Feb 2026 | 51.8% | 32.9% | 10% | 3.8% | 0.76% | 0.78% |
| Mar 2026 | 46.4% | 35.9% | 12% | 4.2% | 0.79% | 0.73% |
| Apr 2026 | 46.9% | 32.5% | 14.6% | 4.3% | 0.87% | 0.77% |
| May 2026 | 51.1% | 29.6% | 14% | 3.8% | 0.92% | 0.69% |
| Jun 2026 | 53% | 28.2% | 12.7% | 4.3% | 1.1% | 0.68% |
| Jul 2026 | 52.9% | 27.1% | 13% | 5% | 1.3% | 0.63% |
| Aug 2026 | 41.9% | 37.7% | 13.3% | 4.9% | 1.5% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the Natural Cycles and Ovia comparison changed over the last 12 months?
3 findings
- Natural Cycles was ahead of Ovia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period and cycle tracking apps worldwide moved from 35.5% to 37.7%, and its estimated monthly branded searches moved from 64.2K to 80.7K.
- Across the 11 months ending August 2026, Ovia’s estimated Share of Search among period and cycle tracking apps worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for period and cycle tracking apps worldwide in August 2026?
2 changes
In August 2026, Natural Cycles gained estimated Share of Search among period and cycle tracking apps worldwide, from 27.1% to 37.7%.
Estimated monthly branded searches for Ovia worldwide fell 19.1% over 11 measured months, from 1.8K to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Natural Cycles’ and Ovia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Natural Cycles
4 branded search terms
- natural cycles
- natural cycles app
- natural cycles period tracker
- naturalcycles
Ovia
3 branded search terms
- ovia app
- ovia fertility
- ovia period tracker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.