Brandwave

How popular isFlo in search?

In September 2026, there were an estimated 84.2K branded searches for Flo worldwide which held steady over the last 12 months. Flo holds 45.2% estimated Share of Search among period and cycle tracking apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Flo45.2%
  2. Natural Cycles34.4%
  3. Clue12.7%
  4. Stardust5.4%
  5. Glow1.6%
  6. Ovia0.83%
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Which period and cycle tracking apps compete with Flo?

Flo against period and cycle tracking apps worldwide, by month

Share of Search by month for Flo, Natural Cycles, Clue, Stardust. The figures are in the table below the chart.

View monthly share of search table
MonthFloNatural CyclesClueStardustGlowOvia
Oct 202546.9%35.5%11%4.7%0.81%1%
Nov 202545.9%37.7%9.7%5%0.87%0.9%
Dec 202541.3%42.7%10.6%3.8%0.8%0.8%
Jan 202644.2%40%10.8%3.6%0.62%0.84%
Feb 202651.9%32.8%10%3.8%0.76%0.78%
Mar 202646.4%35.9%12%4.2%0.8%0.74%
Apr 202644.4%34%15.3%4.5%0.91%0.81%
May 202651.1%29.5%14%3.8%0.92%0.69%
Jun 202653%28.1%12.7%4.3%1.1%0.68%
Jul 202653%27%13%5%1.3%0.63%
Aug 202641.9%37.7%13.3%4.9%1.5%0.69%
Sep 202645.2%34.4%12.7%5.4%1.6%0.83%

  1. 1.Flo

    45.2%

    Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3.3 points.

  2. 2.Natural Cycles

    34.4%

    Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.

  3. 3.Clue

    12.7%

    Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.7 points.

  4. 4.Stardust

    5.4%

    Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.5 points.

  5. 5.Glow

    1.6%

    Held 5th. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.1 points.

  6. 6.Ovia

    0.83%

    Held 6th. 1.6K estimated branded searches, +4.7% vs prior month. Share +0.1 points.

Compare search popularity between Flo and its closest rivals

Every comparison with Flo

How has branded search demand for Flo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Flo worldwide held steady, from 84.7K to 84.2K.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among period and cycle tracking apps worldwide decreased from 46.9% to 45.2%.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among period and cycle tracking apps worldwide peaked at 53% in June 2026 and was lowest at 41.3% in December 2025.

How did search popularity change for period and cycle tracking apps worldwide in September 2026?

  1. In September 2026, Flo gained estimated Share of Search among period and cycle tracking apps worldwide, from 41.9% to 45.2%.

  2. In September 2026, Natural Cycles lost estimated Share of Search among period and cycle tracking apps worldwide, from 37.7% to 34.4%.

  3. In September 2026, Clue lost estimated Share of Search among period and cycle tracking apps worldwide, from 13.3% to 12.7%.

  4. Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Stardust worldwide rose 17.6% over 12 measured months, from 8.5K to 10K in September 2026.

  6. Estimated monthly branded searches for Ovia worldwide fell 15.3% over 12 measured months, from 1.8K to 1.6K in September 2026.

Where does Flo compete?

Flo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands5th of 83.2%Show ranking
Period and cycle tracking apps1st of 645.2%Shown above
Period tracking apps1st of 446.3%Show ranking

How is Flo measured?

Brandwave collects information about searches that people make online using Flo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • flo app
  • flo health
  • flo ovulation
  • flo period tracker

Do you work for Flo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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