How popular isOvia in search?
In September 2026, there were an estimated 1.6K branded searches for Ovia worldwide which is down 15.3% over the last 12 months. Ovia holds 0.83% estimated Share of Search among period and cycle tracking apps worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Flo45.2%
Natural Cycles34.4%
Clue12.7%
Stardust5.4%
Glow1.6%
Ovia0.83%
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Which period and cycle tracking apps compete with Ovia?
Share of Search by month for Flo, Natural Cycles, Clue, Stardust, Ovia. The figures are in the table below the chart.
View monthly share of search table
| Month | Flo | Natural Cycles | Clue | Stardust | Glow | Ovia |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.5% | 11% | 4.7% | 0.81% | 1% |
| Nov 2025 | 45.9% | 37.7% | 9.7% | 5% | 0.87% | 0.9% |
| Dec 2025 | 41.3% | 42.7% | 10.6% | 3.8% | 0.8% | 0.8% |
| Jan 2026 | 44.2% | 40% | 10.8% | 3.6% | 0.62% | 0.84% |
| Feb 2026 | 51.9% | 32.8% | 10% | 3.8% | 0.76% | 0.78% |
| Mar 2026 | 46.4% | 35.9% | 12% | 4.2% | 0.8% | 0.74% |
| Apr 2026 | 44.4% | 34% | 15.3% | 4.5% | 0.91% | 0.81% |
| May 2026 | 51.1% | 29.5% | 14% | 3.8% | 0.92% | 0.69% |
| Jun 2026 | 53% | 28.1% | 12.7% | 4.3% | 1.1% | 0.68% |
| Jul 2026 | 53% | 27% | 13% | 5% | 1.3% | 0.63% |
| Aug 2026 | 41.9% | 37.7% | 13.3% | 4.9% | 1.5% | 0.69% |
| Sep 2026 | 45.2% | 34.4% | 12.7% | 5.4% | 1.6% | 0.83% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 84.2K | -6.1% | +3.3 points | |
| 2, held 2nd | 34.4% | 64.1K | -20.5% | -3.3 points | |
| 3, held 3rd | 12.7% | 23.7K | -17.2% | -0.7 points | |
| 4, held 4th | 5.4% | 10K | -4.8% | +0.5 points | |
| 5, held 5th | 1.6% | 2.9K | -9.4% | +0.1 points | |
| 6, held 6th | 0.83% | 1.6K | +4.7% | +0.1 points |
1.
Flo45.2%
Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3.3 points.
34.4%
Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.
3.
Clue12.7%
Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.7 points.
4.
Stardust5.4%
Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.5 points.
5.
Glow1.6%
Held 5th. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.1 points.
6.
Ovia0.83%
Held 6th. 1.6K estimated branded searches, +4.7% vs prior month. Share +0.1 points.
Compare search popularity between Ovia and its closest rivals
Every comparison with Ovia
5 comparisons
How has branded search demand for Ovia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ovia worldwide fell from 1.8K to 1.6K.
- Across the 12 months ending September 2026, Ovia fell from 5th to 6th among period and cycle tracking apps worldwide.
How did search popularity change for period and cycle tracking apps worldwide in September 2026?
6 changes
In September 2026, Flo gained estimated Share of Search among period and cycle tracking apps worldwide, from 41.9% to 45.2%.
In September 2026, Natural Cycles lost estimated Share of Search among period and cycle tracking apps worldwide, from 37.7% to 34.4%.
In September 2026, Clue lost estimated Share of Search among period and cycle tracking apps worldwide, from 13.3% to 12.7%.
Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.
Estimated monthly branded searches for Stardust worldwide rose 17.6% over 12 measured months, from 8.5K to 10K in September 2026.
Estimated monthly branded searches for Ovia worldwide fell 15.3% over 12 measured months, from 1.8K to 1.6K in September 2026.
How is Ovia measured?
Brandwave collects information about searches that people make online using Ovia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- ovia app
- ovia fertility
- ovia period tracker
Who owns Ovia?
Ovia is owned by Labcorp. Brandwave does not track any other brands owned by Labcorp.
Do you work for Ovia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ovia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.