Brandwave

How popular isArm and Hammer in search?

In September 2026, there were an estimated 45.9K branded searches for Arm and Hammer worldwide which held steady over the last 12 months. Arm and Hammer holds 0.35% estimated Share of Search among puppy Pads brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart46.6%
  2. Petco31.1%
  3. Chewy20.8%
  4. Giant1%
  5. Arm and Hammer0.35%
  6. 100%0.07%
  7. Glad0.02%
  8. Hartz<0.01%
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Which puppy Pads brands compete with Arm and Hammer?

Arm and Hammer against puppy Pads brands worldwide, by month

Share of Search by month for PetSmart, Petco, Chewy, Arm and Hammer. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyGiantArm and Hammer100%GladHartz
Oct 202546.6%31.2%20.9%1%0.29%0.05%0.01%<0.01%
Nov 202546.7%31.2%20.9%0.84%0.23%0.06%0.01%<0.01%
Dec 202546.7%31.2%20.9%0.84%0.23%0.05%0.01%<0.01%
Jan 202646.7%31.2%20.9%0.84%0.24%0.05%0.01%<0.01%
Feb 202644.5%29.8%24.4%0.98%0.27%0.07%0.01%<0.01%
Mar 202646.6%31.1%20.9%1%0.29%0.08%0.01%<0.01%
Apr 202649.3%26.9%22.1%1.3%0.3%0.09%0.01%<0.01%
May 202646.5%31.1%20.8%1.2%0.29%0.08%0.01%<0.01%
Jun 202641.6%34%22.8%1.1%0.32%0.11%0.01%<0.01%
Jul 202648.4%32.4%17.7%1.1%0.3%0.09%0.01%<0.01%
Aug 202646.6%31.1%20.9%1%0.29%0.07%0.01%<0.01%
Sep 202646.6%31.1%20.8%1%0.35%0.07%0.02%<0.01%

  1. 1.PetSmart

    46.6%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Petco

    31.1%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Chewy

    20.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Giant

    1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Arm and Hammer

    0.35%

    Held 5th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.100%

    0.07%

    Held 6th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.

  7. 7.Glad

    0.02%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hartz

    <0.01%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arm and Hammer and its closest rivals

Every comparison with Arm and Hammer

How has branded search demand for Arm and Hammer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 45.9K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among puppy Pads brands worldwide held steady, from 0.29% to 0.35%.

How did search popularity change for puppy Pads brands worldwide in September 2026?

  1. Petco’s estimated Share of Search among puppy Pads brands worldwide has lost ground for 3 months in a row, from 34% to 31.1% in September 2026.

  2. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  3. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

  4. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

  5. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Arm and Hammer compete?

Arm and Hammer is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puppy Pads brands5th of 80.35%Shown above
Sensitive Skin brands8th of 80.56%Show ranking
Nasal spray brands6th of 81.7%Show ranking
Toothpaste brands5th of 51.8%Show ranking
Detergent Pods brands4th of 75.2%Show ranking
Diaper Pail Refills brands3rd of 46.2%Show ranking
Powder Detergent brands3rd of 510.6%Show ranking
Pet toothbrushes2nd of 625.4%Show ranking
Baking Powder brands2nd of 346.4%Show ranking

How is Arm and Hammer measured?

Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • arm and hammer
  • arm hammer

Do you work for Arm and Hammer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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