Brandwave

How popular isHartz in search?

In September 2026, there were an estimated 210 branded searches for Hartz worldwide which is down 64.4% over the last 12 months. Hartz holds 0.64% estimated Share of Search among cat toy brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Catit67.3%
  2. SmartyKat16.4%
  3. Trixie6%
  4. Petstages4.8%
  5. Yeowww!4.8%
  6. Hartz0.64%
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Which cat toy brands compete with Hartz?

Hartz against cat toy brands worldwide, by month

Share of Search by month for Catit, SmartyKat, Trixie, Petstages, Yeowww!, Hartz. The figures are in the table below the chart.

View monthly share of search table
MonthCatitSmartyKatTrixiePetstagesYeowww!Hartz
Oct 202568.6%13.6%7.1%4.9%4%1.8%
Nov 202567.1%13.3%7.1%5.7%5.7%0.97%
Dec 202568%13.6%5.7%6%6%0.65%
Jan 202670.3%14%5.9%4.9%4.2%0.67%
Feb 202666.7%16.2%5.9%5.7%4.8%0.63%
Mar 202666.1%16.1%6.8%5.7%4.8%0.63%
Apr 202667.4%16.4%5.9%5.8%3.9%0.64%
May 202668.8%13.6%7%5.9%4%0.65%
Jun 202670%13.9%6.3%5%4.1%0.66%
Jul 202661%22.3%6.4%5.2%4.4%0.71%
Aug 202663.9%19%7.2%4.6%4.6%0.6%
Sep 202667.3%16.4%6%4.8%4.8%0.64%

  1. 1.Catit

    67.3%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.SmartyKat

    16.4%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Trixie

    6%

    Held 3rd. 2K estimated branded searches, -21.1% vs prior month. Share -1.2 points.

  4. 4.Petstages

    4.8%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Yeowww!

    4.8%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Hartz

    0.64%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hartz and its closest rivals

Every comparison with Hartz

How has branded search demand for Hartz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hartz worldwide fell from 590 to 210.
  • Across the 12 months ending September 2026, Hartz’s estimated Share of Search among cat toy brands worldwide decreased from 1.8% to 0.64%.
  • Across the 12 months ending September 2026, Hartz’s estimated Share of Search among cat toy brands worldwide peaked at 1.8% in October 2025 and was lowest at 0.6% in August 2026.

How did search popularity change for cat toy brands worldwide in September 2026?

  1. In September 2026, Catit gained estimated Share of Search among cat toy brands worldwide, from 63.9% to 67.3%.

  2. In September 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 19% to 16.4%.

  3. In September 2026, Trixie lost estimated Share of Search among cat toy brands worldwide, from 7.2% to 6%.

  4. Yeowww!’s estimated Share of Search among cat toy brands worldwide has gained ground for 3 months in a row, from 4.1% to 4.8% in September 2026.

  5. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

How is Hartz measured?

Brandwave collects information about searches that people make online using Hartz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hartz pet

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How the Brand Demand Index is measured

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