Hartz vs Yeowww!:Which is more popular by branded search?
In August 2026, Yeowww! had more branded searches than Hartz among cat toy brands worldwide. Yeowww! was estimated to have 1.6K branded searches compared to Hartz’s 210, and held a 0.69% Share of Search versus Hartz’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hartz or Yeowww!?
Compare the cat toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yeowww!, Hartz. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hartz and Yeowww! comparison changed over the last 12 months?
3 findings
- Yeowww! was ahead of Hartz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hartz’s estimated Share of Search among cat toy brands worldwide moved from 0.3% to 0.09%, and its estimated monthly branded searches moved from 590 to 210.
- Across the 11 months ending August 2026, Yeowww!’s estimated Share of Search among cat toy brands worldwide moved from 0.67% to 0.69%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for cat toy brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Hartz’s and Yeowww!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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