100% vs Arm and Hammer:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than 100% among puppy Pads brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to 100%’s 9.1K, and held a 0.35% Share of Search versus 100%’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Arm and Hammer?
Compare the puppy pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Giant | Arm and Hammer | 100% | Glad | Hartz |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 31.2% | 20.9% | 1% | 0.29% | 0.05% | 0.01% | <0.01% |
| Nov 2025 | 46.7% | 31.2% | 20.9% | 0.84% | 0.23% | 0.06% | 0.01% | <0.01% |
| Dec 2025 | 46.7% | 31.2% | 20.9% | 0.84% | 0.23% | 0.05% | 0.01% | <0.01% |
| Jan 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.24% | 0.05% | 0.01% | <0.01% |
| Feb 2026 | 44.5% | 29.8% | 24.4% | 0.98% | 0.27% | 0.07% | 0.01% | <0.01% |
| Mar 2026 | 46.6% | 31.1% | 20.9% | 1% | 0.29% | 0.08% | 0.01% | <0.01% |
| Apr 2026 | 49.3% | 26.9% | 22.1% | 1.3% | 0.3% | 0.09% | 0.01% | <0.01% |
| May 2026 | 46.5% | 31.1% | 20.8% | 1.2% | 0.29% | 0.08% | 0.01% | <0.01% |
| Jun 2026 | 41.6% | 34% | 22.8% | 1.1% | 0.32% | 0.11% | 0.01% | <0.01% |
| Jul 2026 | 48.4% | 32.4% | 17.7% | 1.1% | 0.3% | 0.09% | 0.01% | <0.01% |
| Aug 2026 | 46.6% | 31.1% | 20.9% | 1% | 0.29% | 0.07% | 0.01% | <0.01% |
| Sep 2026 | 46.6% | 31.1% | 20.8% | 1% | 0.35% | 0.07% | 0.02% | <0.01% |
How has the 100% and Arm and Hammer comparison changed over the last 12 months?
3 findings
- Arm and Hammer was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among puppy Pads brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among puppy Pads brands worldwide moved from 0.29% to 0.35%, and its estimated monthly branded searches held steady at 45.9K.
How did search popularity change for puppy Pads brands worldwide in September 2026?
1 change

Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Other head-to-heads among puppy Pads brands
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Arm and Hammer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
100%
6 branded search terms
- 100% cycling sunglasses
- 100% eyewear
- 100% sports sunglasses
- 100% sunglasses
- 100percent sunglasses
- sports sunglasses 100%
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.