Brandwave

100% vs Arm and Hammer:Which is searched more?

In September 2026, Arm and Hammer had more branded searches than 100% among puppy Pads brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to 100%’s 9.1K, and held a 0.35% Share of Search versus 100%’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among puppy Pads brands worldwide in September 2026Which is more popular in search, 100% or Arm and Hammer?
100%0.07%9.1K searches
vs
Arm and Hammer0.35%45.9K searches

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Which is more popular in search, 100% or Arm and Hammer?

Compare the puppy pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

100% and Arm and Hammer among puppy Pads brands worldwide, by month

Share of Search by month for Arm and Hammer, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyGiantArm and Hammer100%GladHartz
Oct 202546.6%31.2%20.9%1%0.29%0.05%0.01%<0.01%
Nov 202546.7%31.2%20.9%0.84%0.23%0.06%0.01%<0.01%
Dec 202546.7%31.2%20.9%0.84%0.23%0.05%0.01%<0.01%
Jan 202646.7%31.2%20.9%0.84%0.24%0.05%0.01%<0.01%
Feb 202644.5%29.8%24.4%0.98%0.27%0.07%0.01%<0.01%
Mar 202646.6%31.1%20.9%1%0.29%0.08%0.01%<0.01%
Apr 202649.3%26.9%22.1%1.3%0.3%0.09%0.01%<0.01%
May 202646.5%31.1%20.8%1.2%0.29%0.08%0.01%<0.01%
Jun 202641.6%34%22.8%1.1%0.32%0.11%0.01%<0.01%
Jul 202648.4%32.4%17.7%1.1%0.3%0.09%0.01%<0.01%
Aug 202646.6%31.1%20.9%1%0.29%0.07%0.01%<0.01%
Sep 202646.6%31.1%20.8%1%0.35%0.07%0.02%<0.01%

How has the 100% and Arm and Hammer comparison changed over the last 12 months?

  • Arm and Hammer was ahead of 100% in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among puppy Pads brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among puppy Pads brands worldwide moved from 0.29% to 0.35%, and its estimated monthly branded searches held steady at 45.9K.

How did search popularity change for puppy Pads brands worldwide in September 2026?

  1. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

Other head-to-heads among puppy Pads brands

How each brand is measured

Brandwave collects information about searches that people make online using 100%’s and Arm and Hammer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100%

6 branded search terms

  • 100% cycling sunglasses
  • 100% eyewear
  • 100% sports sunglasses
  • 100% sunglasses
  • 100percent sunglasses
  • sports sunglasses 100%

Arm and Hammer

2 branded search terms

  • arm and hammer
  • arm hammer

How the Brand Demand Index is measured

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